How to make social marketing and email marketing magic ?

Copyright 2013 Be Connect. All Rights Reserved

HOW TO MAKE SOCIAL MARKETING

AND EMAIL MARKETING MAGIC ?

AGENDA


o  Be Connect in a nutshell

o  The evolution of CRM

o  The dream team

o How to make the magic of Social and eMail

Marketing ?

o Conclusion

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o  The dream team


Marketing ?

o Conclusion

AGENDA



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A strategy used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them


A CHANGING WOLRD Understanding Social Customer Relationship Management


*+),%&-./0,-(,1%Modern consumers are changing and evolving with the growth of social media Today, a user that interacts with a brand via Social Media, is looking for following elements :

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o  The dream team


Marketing ?

o Conclusion


,*#&/%4%'+(&#/%A strong duo


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o  The dream team

o How to make the magic of Social and eMail Marketing ?

o Conclusion

#2,-3#%



78%%INCLUDE SOCIAL ICONS IN EMAILS


79%%ASK EMAIL SUBSCRIBERS TO SHARE AND CONNECT


7:%%SHARE YOUR EMAIL CONTENT IN YOUR POSTS


-+$%(+-;&-(,31%%


7<%%SEND A DEDICATED EMAIL CAMPAIGN


7=%%PROVIDE INCENTIVE


7>%%PROMOTE EMAIL SIGN-UP VIA SOCIAL NETWORKS


7?%%INCLUDE A “RETWEET THIS!” SNIPPET IN EMAIL

%


7@%%BUILD AN EMAIL OPT-IN FORM ON FACEBOOK


(ABCDEFGH%9I89%JK%(ALLKMHN%#OO%)EFGHP%)KPKDQKR%

7@SEP%%


7T%%DON’T FORGET SMS


78I%%PROMOTE EMAIL MARKETING ON YOUR BLOG



o  The dream team

o How to make the magic of Social and eMail Marketing ?

o Conclusion

#2,-3#%



(+-(/0'&+-%Including and promoting!social sharing and social connection(s) options in an email are important for a few reasons: o  They extend the reach of your emails

o  They allow you to identify key influencers

o  They provide another platform to connect with your audience o  They give email subscribers more options

Social Sharing + Email Marketing = Happy Marketing Manager

!

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Sources :

•  http://community.insideview.com/t5/Insider-Blog/

The-Evolution-of-Social-CRM-scrm/ba-p/3201

•  http://www.brandwatch.com/2013/03/how-brands-

must-evolve-from-crm-to-social-crm/

•  http://www.searchenginepeople.com/blog/why-

include-social-sharing-in-your-email-marketing-

strategy.html

•  http://www.dekh.com/blog/post/email-marketing-

facts-2013-and-beyondhttp://blog.getresponse.com

•  http://www.socialmediaexaminer.com

Technology

How to make social marketing and email marketing magic ?