How to increase ReTweets in Twitter

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Presented ByGroup 3

FT13110 Ankita Singh www.ankitasingh.comFT13120Chitvan Keith www.myguiltyindulgence.blogspot.comFT13197Yagnesh Desai www.yagneshdesai.comFT13283Tilak Kumar Shrivastava www.tilakshrivastava.comFT13402Akash Agamya www.akashagamya.com

RETWEET

Re-tweets are when someone else "tweets" your message or, in other words, reposts your message to all of their followers.

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Why do you want Re-tweets?

• Increased online exposure in other people's networks• Message spread further than just your own followers• Helps in increasing brand awareness• Increase visits to blog, website or increase in foot traffic

to business• Boost in your amount of Twitter followers• Increased credibility - more the number of retweets more

credible the source is.

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FOLLOW AND ENGAGE

• Following and retweeting others increases your presence on twitter• It adds to your social networking Karma – “What goes around comes

around”• The top 3 most powerful brands on twitter based on twitter updates

– G1 : A brazilian news portal – 252,889 updates

– Huffington Posts – 202,074 updates

– Fox news - 157,545 updates

Source : tweet.grader.com/top/brands

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5Timing is important

Tweet at the right times•This is probably the most important point. There’s no point pushing out tweets when your followers aren’t tuned in to Twitter.•Professionals- 9 am•Youth- 10 pm

Retweet yourself•Posting the same tweet twice, albeit at different times of the day is a good practice esp. for brands with a global audience.

• It may make sense to share content more than once to appeal to people in different territories. Your followers won’t mind so long as you space out the tweets (we typically wait seven or eight hours, to hit new timezones at peak times). 

• The alternative, for brands / bloggers with an international presence, is to create specific Twitter accounts for specific territories (something I’ll explore in more detail soon).

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What’s the “matter”

Fill the gaps•It is always a good idea to consider the uniqueness of your content. A quick scan around on Twitter Search is helpful in seeing what’s out there

•If there are similar posts then figure out how to position yours so it is different enough from the rest, to encourage sharing beyond your own network. 

Internal linking •It’s really important to point readers at other articles that you have published in the past. If they read two articles, rather than one, then you’re doubling the chances of a retweet (as well as reducing your bounce rates / increasing your page impressions)

•Internal linking is great for SEO too. People will share (interesting / useful / entertaining) content regardless of how they find it. 

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Write fast, edit slow•There is a link between the time spent crafting a post and the amount of retweets it will generate. It’s a good practice to crank out 80% of a blog post in 20% of the time, and then spend the other 80% of your time finessing the post, finding examples and reference material, backing up posts with stats, hunting for internal links, and generally tidying things up. 

Understand the value of in-depth content •It has been observed that news stories have high bounce rates, while meatier posts are much stickier and have a longer shelf life. They attract the highest number of retweets, while also driving readers deeper into our site.

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Be useful / helpful / informative

Readers are likely to share a blog post if it has helped them in some way. They’ll also be more inclined to remember you / your brand, and some of them will become new followers. 

Entertainment-orientated posts are good too, especially on Friday afternoons when the brain is shutting down for the weekend (although this, for us, isn’t a peak time for Twitter activity).

9Be useful / helpful / informative

The ‘65 character rule’•Trying to abide by the 65 character rule when writing headlines helps.The idea is to leave enough space for people to append a tweet with their own comments

Using right adjectives•They’re persuasive and can give your headline a distinct tone of voice. •They are also great for retweets, as sometimes it appears as if the retweeter has inserted the adjective into the headline (sometimes they do, if you omit them).

Witty vs descriptive?•Descriptive headlines work best for search, but  unorthodox headlines stand out from the crowd on the social platforms like Twitter (much in the same way that they used to stand out on Google News).•A headline that possesses verve should generate a higher clickthrough rate than one that looks flat.

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Be useful / helpful / informative

Question-based headlines•These can really help to kick start a debate and / or provide some much needed answers (which can form the basis of new posts). Questions can be great for search too, as many people use them as search queries.

Use the right labels•Consider what search queries people are using before determining what headline to use. Google Trends can help you with this.

UTILIZE TOOLS

1. http://bufferapp.com/The Buffer app is a tool that allows one to easily bookmark and schedule Tweets or Facebook updates from any browser or mobile device.Schedule your tweets : You can schedule your tweets to be spread throughout the day so you don’t go through a reading spree and inundate your followers with 20 tweets within an hour. Analytics and Insights : Analytics on your tweets which will help determine what your audience loves, or doesn’t, out of the content you share as well as the times of day you get the most action on your tweets. Buffer produces statistics so you can see how many people clicked on links you shared, the estimated reach and the number of Retweets.

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UTILIZE TOOLS

2. TweetDeck Desktop Twitter management tool It has features of creating columns to organize your Twitter activity as well as the ability to send longer messages using their Deck.ly service which creates a shortened URL that directs followers to the rest of your tweet beyond 140 characters. Disadvantage is that it’s not a browser-based application

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USE ANALYTICSUse of Analytics is a good way to get twitter followers and improve your marketing experience. They can help you get information such as user interests, retweets, demographics, time when users are most active, etc

Some of the analytical tools are –1. Real-time Analytics•Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. This helps you determine the specific hour of the day when people are active.•It’s a quick way to know when you should be tweeting

2.Klout Moments•This allows you to see your influential tweets in the last 90 days. Here you can get insights about the type and topics of tweets your followers are interested in

3.Klout Influencers •Who are the influential users who have spent time engaging with you? Klout gives you a list of users who have previously engaged with you arranged according to their Klout scores. This is one way to identify and target influential users who may add more value to your networking

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