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Due to the increasing Internet penetration and improved user engagement, the time spent on the web is expected to increase significantly. Internet goers use online search for products and services they are looking for. As the ecommerce industry continues to grow, it becomes increasingly important for digital marketers to take note of, and capitalize on, emerging marketing trends. The web is changing more quickly than anyone could have expected, and it can be increasingly difficult to stay on top of the latest and greatest industry opportunities.
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Digital Marketing –
o Search engine optimization (SEO) o Paid search (SEM/PPC) o Social media management (SMM) o Email marketing o Marketplace management o Affiliate marketing
Due to the increasing Internet penetration and improved user engagement, the time spent on the web is expected to increase significantly. Internet goers use online search for products and services they are looking for. As the ecommerce industry continues to grow, it becomes increasingly important for digital marketers to take note of, and capitalize on, emerging marketing trends. The web is changing more quickly than anyone could have expected, and it can be increasingly difficult to stay on top of the latest and greatest industry opportunities. Search Engine Optimization (SEO) –
Search engine optimization continues to be one of the most difficult things for the masses to understand when it comes to online marketing. Its technical aspects, ties to constant updates from the search engines and its blurred lines with social media, content development and website usability all add to this confusion.
·∙ Over 80 % of online experiences begin with a search engine. ·∙ Google owns over 60% of the search engine market share. ·∙ 70% of the links users click on are organic. ·∙ 75% of users never scroll past the first page of search results.
Knowing and understanding the significance of these statistics is one thing. Acting on them and keeping a consistent, effective SEO strategy in place for your business is another. Make sure to take advantage of these opportunities with the proper SEO strategy. If you’re not sure where to start or need assistance improving your current SEO strategy, then we are here to help.
Paid Search (SEM/PPC) –
One of the quickest ways to generate traffic is with pay per click marketing. Make no mistake…one of the quickest ways to burn through a marketing budget with no results is also with pay per click marketing. Anyone can start a search engine advertising campaign, but it takes proper experience, management and optimization to extend a marketing budget and produce a return on your ad spend
One of the biggest challenges for any new, or small, website is getting enough traffic right after launch to start generating leads. Although there are tons of different ways to build traffic, many of them take a little while to actually kick in to the point where enough opportunities for lead generation are being created. The one exception is paid search marketing. By utilizing ad platforms like Google AdWords, Facebook Ads and Microsoft adCenter, a website can drive as much traffic as it can handle and afford with a solid pay per click program.
Don’t make the mistakes that many advertisers make by trying to run a PPC campaign without guidance or an expert’s help. You can and will see great results from a pay per click campaign, but only if it is managed correctly. We can help. Social media management (SMM) –
The web is becoming even more social as applications and social networks like Facebook, Twitter and Google+ allow people to share just about everything they experience. As a result, word of mouth has taken a whole new meaning. Consumers are now able to find information and talk about every product or service that a business provides. If your social media presence is weak, then your business could find itself falling behind very quickly. There are hundreds of millions of active users constantly engaged in social media – many of who are possible customers of yours. If you’re not reaching out to and engaging your customers and prospects on these highly active social media networks, then you can almost be certain that you will lose business to your competitors that are using these channels properly. The most effective social media strategies are ones that are targeted to each audience and are made up of higher percentages of listening and engagement than preaching. SOCIAL MEDIA IS RIGHT FOR YOU IF… 1. Your customers are there. If you customers spend time on Facebook, Twitter, LinkedIn,
YouTube, Google+, etc, then your business needs to have a presence there.
2. You believe in transparency. If you are not afraid or prevented from sharing as many details about your business as possible, then social media can provide an amazing platform for public praise and respect.
3. You want more communication. If you want to be able to openly communicate with your customers and prospects where they are, on their time, then you won’t find a better place to accomplish this.
4. You welcome word of mouth. If your business thrives off of word of mouth referrals, then you cannot pass up on the opportunity to get even more business from the newest version of “word of mouth” – social media networking.
Email Marketing
Enticing, well-‐timed email messages can be more effective than any other form of marketing. With how fast technology is evolving, it is a little surprising that the original form of online communication, email, is still the most prevalent. To help you take advantage of an effective email marketing campaign we have outlined how to get your own email marketing campaign going in 10 simple steps –
Select an Email Marketing Provider > Clean Up Your Existing Database > Get People to Opt-‐In > Keep Your Contacts Organized > Determine the Purpose of Your Campaign > Don’t Overdo the Design > Invest in Great Copy > Focus on the Subject Line > Setup Tracking> Test and Refine.
The only excuse you can have at this point is that you just simply don’t have the time and/or resources to complete these steps. If this is the case, then we’re here to help.
Marketplace management –
As part of your distribution channel strategy online, you may choose to further list your products to sell on independent 3rd party marketplaces like Ebay, Tradus, Snapdeal, Shopclues, etc. We can manage the end-‐to-‐end backend operations of your product listings and feed for you, as long as we have the ability to fulfill orders from any of the selected marketplaces online. From choosing your online partners to working with you on the strategy of what listings are effective to the order management and fulfillment assistance…the GreenHonchos team will seamlessly manage it for you.
Affiliate marketing –
We understand the need to drive discoverability and sales on your own website, and that is where our ability to open free channels of traffic and visibility will benefit you multifold. On one hand we work with price/product comparison sites to enhance visibility and qualified traffic to your site. On the other hand, we work with effective Coupon sites to promote your vouchers and discounts from time to time. Independently, working with Affiliate ad networks, we can plan a highly effective mix of traffic and conversion sources for you ongoing.
GreenHonchos Solutions Pvt Ltd
www.greenhonchos.com | [email protected]
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