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Agenda
• Why people attend events ?• If there are benefits, why people are not
attending events?• What can Event Organizers do to increase
attendance?• How OnMyMobile Event App will be relevant
here?
Why people attend events [1]?
• To meet new people with same interest, business.
• To know more about a topic.• To get face to face solutions (for the problems
or decisions they need to make in real life).• To meet people, who they know are going to
attend.• To explore more about city / town / place
where the event is happening.
Why people attend events [2]?
• I need a break from my work.• I need a break from my family or place I am
living.• I was ordered my boss to attend.• I have some other work in the place the event
is happening.• I want to know what my competitor is doing.
Despite benefits, why people are hesitating to attend events[1]?
• Competitors of the event are not identified correctly.– Internet, which promises instant solutions for professional/
personal issues.– Bad Traffic– Year end formalities or Festivals.
• Target Attendee segments are not identified correctly. Many events are marketed on wrong platform because the target segment is not studied properly.
• Event Marketing is more focused on existence of the event but not on why someone should attend the event.
Despite benefits, why people are hesitating to attend events[2]?
• Attendees are not sure if the event delivers the value it promises.
• Attendees are not sure about who are the other attendees are.
• Attendees are not sure which of his customers or competitor companies will be present at the event.
• Attendees are not sure if last year attendees got the value the event is promising or not.
• Attendees are not sure about the travel, accommodation, local transport and food plan at a new location.
What can event organizers do to increase event attendance [1] ?
• Identify for the target attendees segments before planning the event itself.
• Identify the value they get if they attend event for each target segment clearly.
• Pick convenient dates (for the target attendees) to organize the event.
• Publish the schedule, speakers and their expertise.• Do focused marketing for your target segment. If the
recipient is not asking for more details you are reaching to wrong audience.
What can event organizers do to increase event attendance [2] ?
• Once you made contact with your target audience segment– Keep reminding about the event– Post him about the other attendees– Post him about the companies coming to event– Post him about the products exhibited at the event– Post him about the speakers at the event– Post him about a convenient travel plan for the event– Post him about the accommodation, local transport and food
arrangements at the event.– Let him share the event details with others– Let him express about his expectations about the event– Let him make connections with the other attendees at the event
How OnMyMobile App can increase attendance [1]?
• OnMyMobile Event App will keep reminding the target attendee about the event by sending relevant notifications mentioned in previous slide.
• OnMyMobile Event App shows key information about event like Schedule, Speakers, Exhibitors, Sponsors and Attendees.
• OnMyMobile Event App allows target attendees to make connections with other attendees.
• OnMyMobile Event App will allow target attendees to express themselves about the event.
• OnMyMobile Event App allows target attendees to share the event information with others.
How OnMyMobile App can increase attendance [2]?
• OnMyMobile Event app allows event target attendees to explore last year event gallery.
• OnMyMobile Event App allows target attendees to explore last year attendees quotations.
• OnMyMobile Event App allows target attendee to know more about the products exhibited at the event.
• OnMyMobile Event App allows target attendee with route map and navigation instructions to the venue.
• OnMyMobile Event App allows target attendee to explore more about the nearby places to visit once they are at event.
