Link building is a key component in a successful search engine optimization strategy, but it can also be one of the most misunderstood aspects. Do you know how to develop an effective link building strategy to drive more traffic to, and sales from, your website?
Slide 1
title
How to Find Link Love: Learn how to develop an effective link
building strategy to drive more traffic to your website.
Presented by:Richard Sharp
5 things you want to know about this presentation
1. The presentation will be 45 minutes including Q & A2. You
can send your questions to us via your
GoToWebinar controls at any time during the presentation
3. We will answer timely, topic-specific questions during the
presentation and save the rest for the Q & A period
4. We answer all the questions we dont have time for during the
presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of the
presentation slides after the presentation
Why are Links a
anyways?
A link is like a for your website
They increase your websites VISIBILITY
They help to bring to your website
What does a look like?
1.
2.
3.
4.
From a reputable website
Relevant anchor text
One-way vs. Reciprocal
No nofollow tags
What does a link look like?
1.
2.
3.
Links from link farms
New sites with few backlinks
Networked websites
How can you get for your site?
1.
2.
3.
Social media sites
Link baiting
Directories
4. Content Syndication
Number of bookmarks
Tweet breakdown
Linking to our posts in tweets
What are the best strategies?
1. Be controversial/provocative
2. Have compelling offers / contests
3. Ask questions/ start debates
4. Target specific communities
How can get you links?
Search for web marketing
Search for website design trends
Links/shares of our content
Embeds/views/shares
Beware of common LINK BUILDING SCAMS
1.
2.
3.
4.
Link farms
Link exchange requests
Link building proposals/ outsourcing
Link offers from low-reputation websites
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Contact me!Richard Sharp, VP Marketing
[email protected]
604.484.8543
Image Sources
http://www.flickr.com/photos/lynac/321100379/sizes/l/
http://www.flickr.com/photos/kleinerkuchen/3427986548/sizes/o/
http://www.flickr.com/photos/cle0patra/3040705918/sizes/l/
http://www.flickr.com/photos/schrierc/4791774577/sizes/l/
http://www.flickr.com/photos/aimee_m/3303028263/sizes/l/
http://www.flickr.com/photos/dorron/238249259/sizes/l/
http://www.flickr.com/photos/texaseagle/2948039520/sizes/o/
http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l
/
http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l
/ http://www.flickr.com/photos/mattieb/160662863/sizes/l/
http://www.flickr.com/photos/10ch/3347658610/sizes/l/
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