Embed Size (px)
DESCRIPTION
A primer on the necessary concepts you should apply before you start the most amazing idea ever.
Citation preview
@tomfrazier
Startup ResearchDon’t build shoe umbrellas
@tomfrazier
‣ Market Size
‣ Market Adoption
‣ Market Evolution
‣ A Few Tools
In A Nutshell
@tomfrazier
1.34B * 1% * 99 cents = $13.4M! @tomfrazier
You won’t get 1% of China.
Top Down Research Is Limiting
‣ Signup 100 people
‣ Each tells 10 friends
‣ 12% of referrals signup
‣ .12 * 1000 = 120 new
‣ 120 / 100 = 1.2 :/
‣ Now do some bottom up math to validate the 100.
Viral Coefficient
@tomfrazier
I’ll signup 100 in month one.
Each tells 10 friends resulting in 1000 invitations.
12% of referrals signed up
12% * 1000 = 120 new users
120 / 100 = 1.2 :/
VIRAL COEFFICIENT@tomfrazier
An example...
Market AdoptionWhere does your company sit?
@tomfrazier
Market AdoptionGood starting point is the Gartner Hype Cycle
@tomfrazier
Market AdoptionGood starting point is the Gartner Hype Cycle
@tomfrazier
Hype Curve & AdoptionPutting the two together to understand the startup challenge
@tomfrazier
Hype Curve & AdoptionPutting the two together to understand the startup challenge
@tomfrazier
You will most likely die here
@tomfrazier
Markets EvolveGo with the grain not against it.
Bigger Ice(Months)
@tomfrazier
Markets EvolveGo with the grain not against it.
Bigger Ice(Months)
Be!er Saws(Days)
@tomfrazier
Markets EvolveGo with the grain not against it.
Bigger Ice(Months)
Be!er Saws(Days)
Printer?(Seconds)
@tomfrazier
Markets EvolveGo with the grain not against it.
‣ Photofinishing
‣ Money Markets
‣ Newspapers
‣ Hardware
‣ Footwear
‣ Apparel
Don’t start in a dying market
@tomfrazier
Maybe reinvent it...
v
............
...
...
...
...
Divergence of Technology@tomfrazier
Convergence of Media@tomfrazier
Some Tools
@tomfrazier
@tomfrazier
Google Trends
@tomfrazier
Ask Your Target Market
@tomfrazier
Quora
@tomfrazier
Quantcast for demographics
@tomfrazier
Builtwith for tech stack
BUSINESS MODEL CANVAS@tomfrazier
Business Model Canvas
@tomfrazier
The most important tool!
‣ Market Size
‣ Market Adoption
‣ Market Evolution
‣ A Few Tools
In A Nutshell
@tomfrazier
@tomfrazier
& keep learningThanks!
Awesome images from dunechaser on flickr!
