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Community
A group of people who share a commonality… a lived experience, a thought, a group of knowledge
Old definition vs new
Communities used to be tied to location primarily, with thought coming as a second.
Older thought communities: religious affiliation, universities, political parties
Information
Every community relies on information.
Information doesn’t make a community. Information is vastly interpretable.
Our tech community
Tech companies, investors, service providers, universities, colleges, community at large in Waterloo Region, tech associated companies and so much more
We have a broad audience so how do we build knowledge, and share information?
Knowledge
• Each group has its own interpretation of the same text
• Each group builds it’s own knowledge through lived interpretation
• Community cohesion assured through common basis of interpretation of information
• Information lived and synthesized into knowledge
As we build communities, we need keepers of knowledge
Scribes to record information
Libraries, databases to store information
Elders, leaders to propagate knowledge
An entire community building more according to its circumstance
My grandmother can tell me that this wasn’t romantic… just cold. And I can understand even though we now pay for the experience. Our knowledge has changed due to our lived experience.
So how to we make people understand this?
Impressive information, but if you can’t get it to an audience, and have them understand the importance of the information, your efforts are minimally useful.
Communitech Twitter• A Twitter following of near 6k that reaches almost
500k organisations, companies, and people• Up to 300 retweets, and 800 mentions per week
on an average of 60 curated tweets by @communitech
• Reach growth happens often at a rate of 200-300% each week
• We add 50-100 new followers on average every week
• Supports all content, events, government announcements, partner news, and community associated with Waterloo Region tech ecosystem from startup to multinational and beyond
Communitech Facebook
• Almost 200 “likes”• A daily reach of 800 – 1300• Top referrer back to our website• 2 visits to Facebook renders a 1 - 1.5 click-
through back to Communitech.ca• Image based. Facebook bought Instagram for a
very specific reason• Sharing this page generates likes and refers back
to communitech.ca at a very high rate• Inception: Sept 1, 2012
With social media, combined with events and in-person interaction
You can go from this… To this…
And get it to…
Community and Knowledge
• Who is your community?
• Communities have exclusions and inclusions, what are yours?
• How does your knowledge come about?
• How is it stored?
• How is it shared?
YOUCan attract talent and get the word out about Waterloo Region as the best place to live, work and play.
Create a profile
Remember, this is your online digital identity –your personal brand
Choose a handle
Upload a picture
Write a short bio: contextualize your persona
Think of a tweet as a headline
A blurb, a blast, the gist. If it needs to be longer, blog about it and point to it with a tweet. Tweets that lead to content present the most user value.
The internet = lolcats and bad grammar
Amidst all the garble and the importance of cats to the internet, how can we take our information and bring it to relevance?
Content?Pull marketing
Push marketing
Lead consistently to content :generate a reliable audience.
Expect feedback.
Learn to listen.
Learn what to share.
(Sometime Before Twitter)
Context
• Who are you and why does it matter?
• By nature of your workplace and your position, you are…. (seriously answer this)
• Waterloo Region is…
• Communitech is…
A personal feed that supports your work
• Again, who are you and what do you do?
• What do you like to talk about?
• What will you not talk about (pretty important!)?
• What supports your career and your workplace?
• What stories can build all of this?
Build a feed - Curation
To be a curator, you need information.
1. Set someGoogle alerts
1. Trade secret: some of mine are “Waterloo Region Tech”, “Innovation Canada”, “Innovation Ontario”, “Communitech” and many more
2. Take note of other interesting news that pertains to what you do
3. Sort blogs into Google reader
4. Use these, and their headlines as twitter fodder
Use Twitter and other social media for information – Curate through thought leaders
1. Find thought leaders tweeting in your field
2. Follow those leaders
3. Watch how they tweet
4. Retweet what you find pertinent
5. If they retweet others often, let curiosity get the best of you and check out their profiles and feeds
6. Retweeting is what makes information go viral
So what isn’t good information• Try to reduce the noise. • Things like an average breakfast, or a midnight waking are mundane and
don’t enhance your brand.• Remember, what are you known for and how you want to project this.
What will you not talk about?
• Set this before you start tweeting
• Politics are fun, but do you want your feed to reflect this?
• Conversation is fun, but where does it become TMI?
• What are the corporate lines, if you are using your account personally and professionally?
140 Characters
X X X X
In 140 characters, you can establish context.
One of Hemingway’s best known stories was 6 words long: "For sale: baby shoes, never worn.“
Curate information and words to establish a cohesive brand.
Who to follow?
Follow people who post content that interests you.Follow people who are inspirational.Follow people who you know.Follow people who you respect.
Who’s going to follow me?
The right people when you have a well curated feed.Don’t worry about this. Seriously.
Avoid Mystery Meat
Avoid truncating words to fit more into a tweet. Stick to common short forms if necessary.
Avoid posting links without context. Tell people where a link leads.