How to Build a Popular WordPress Plugin - WordPress Boston June 2014

How to build a

PLUGIN PEOPLE LOVE@NelsonJoyce @AndyGCook

#BOSTONWP MONDAY JUNE 30, 2014LEADIN.COM

WASTED TIME& EFFORT

YOU

Started October 2013

5000+ Downloads

4.5 Star Rating

LEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014


DON’TF*CKIT UP


LINES OF CODE

CONTACTS

EMAIL ADDRESSES

STARTUP EXPERIENCE0LEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

START WITH WHAT

YOU KNOWLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

MARKETINGSOFTWARE FORWORDPRESS



DON’TF*CKIT UP



PROTIP ONE

NOT PRODUCTSSTART WITH PEOPLE


YOU ARE NOTTHE USER


TALK TOPEOPLE


Where do I find these “PEOPLE”



2 CALLS



5 CALLS


I'm reaching out because I'm part of a 2-man startup working on a

WordPress plugin to help users see how their visitors are interacting

with them online (we're calling it LeadIn http://leadin.com).

If you're up for it, I'd love to do a 30-minute call to pick your brain

about WordPress and marketing in general. Any feedback or ideas

you have would be super valuable.


https://app.getsignals.com/link?url=http%3A%2F%2Fleadin.com%2F&ukey=X-SIG-APPLE-NOKEY&k=301d6cf6-bd71-4914-8409-34c0d118c7ed

I'm reaching out because I'm part of a 2-man startup working on a

WordPress plugin to help users see how their visitors are interacting

with them online (we're calling it LeadIn http://leadin.com).

If you're up for it, I'd love to do a 30-minute call to pick your brain

about WordPress and marketing in general. Any feedback or ideas

you have would be super valuable.

5 CALLS


https://app.getsignals.com/link?url=http%3A%2F%2Fleadin.com%2F&ukey=X-SIG-APPLE-NOKEY&k=301d6cf6-bd71-4914-8409-34c0d118c7ed

“cool i like this, I did something similar

last year. It failed but I still think it would

be a good idea if I had more time to get

it right.”

- Nice Person


http://wpcurve.com/podcast-49-business-breakdown-nelson-joyce-leadin-com/

PROTIP TWO

PEOPLE ARE NICEWHEN YOU’RE TRYING TOSOLVE THEIR PROBLEMS


PROBLEMSFRUSTRATIONSCOMPLAINTS


WHAT’S YOUR MARKETING PROCESS?

WHAT TOOLS DO YOU USE?

HOW COULD THEY BE BETTER?


I know [Google Analytics] can do many things, it is a

powerful tool, but, you know, I just wanted to know

which pages my leads went through before/after they

filled in the contact form.

“


It would be helpful for me to know what content

the user who contacts me had visited so I can

ascertain their interests.

“


I DON’T KNOW WHERE MYLEADS ARE COMING FROM

PROBLEM:


DOESN’T THIS EXIST ALREADY?


TOO COMPLICATED & TOO EXPENSIVE


ONE CLICK INSTALL


PROTIP THREE

DON’T UNDERESTIMATE

SIMPLICITYLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014


DON’TF*CKIT UP



MOCKUPS ARE

CHEAP!LEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

SHOW PEOPLE AND

LISTENLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

I WOULD

PAYFOR THIS!


DON’T CARE AMAZING!


DON’T CARE AMAZING!

VALLEY OF

DEATH


PROTIP FIVE

LOOK FOREXTREMEREACTIONS




BUILD LESS. LEARN MORE.


ASSUMPTIONVALIDATELEARN


ASSUMPTION:

People will install a plugin to track where

their leads come from


MINIMUM VIABLE PRODUCT


MINIMUM VIABLE PRODUCTPLUGIN


Form builderList of all contacts

Timeline for each contactSettings

Email notificationLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

Perfection is achieved not when there is nothing more to

add, but when there is nothing left to take away

- Antoine de Saint-Exupery

“


Form builderList of all contacts

Timeline for each contactSettings

✓ Email notificationLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

SOME OFLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

PROTIP FIVE

CODE IS JUST A BYPRODUCT OF SOLVING PEOPLE’S PROBLEMS


Our mission is to

democratize

publishing.

“


If you are not embarrassed by the first version of your

product, you’ve launched too late.

- Reid Hoffman

Founder - LinkedIn

“


ASSUMPTION:

People will install a plugin to track

visitors activity on their website and find

value in that data


ASSUMPTION:

People will install a plugin to track

visitors activity on their website and find

value in that data✓


TALK TO PEOPLE?



PROTIP SIX

CUSTOMER COMMUNICATION IS YOUR COMPASS


Listen

Build

AnalyzeDeliver


100 INSTALLS

0


PROTIP SEVEN

BUILD A PLUGIN THAT100 PEOPLE LOVE


Launched in repo 3/12

5,204 Downloads


41% OF WORDPRESS PLUGINS< 1,000 DOWNLOADS



DOWNLOADS FOR PLUGINS LAUNCHED ON 3.12

PROTIP ONE

NOT PRODUCTSSTART WITH PEOPLE


PROTIP TWO

PEOPLE ARE NICEWHEN YOU’RE TRYING TOSOLVE THEIR PROBLEMS


PROTIP THREE

DON’T UNDERESTIMATE

SIMPLICITYLEADIN.COM #BOSTONWP MONDAY, JUNE 30, 2014

PROTIP FIVE

LOOK FOREXTREMEREACTIONS


PROTIP FIVE

CODE IS JUST A BYPRODUCT OF SOLVING PEOPLE’S PROBLEMS


PROTIP SIX

CUSTOMER COMMUNICATION IS YOUR COMPASS


PROTIP SEVEN

BUILD A PLUGIN THAT 100 PEOPLE LOVE



LEARN


@NelsonJoyce @AndyGCookLeadIn.com/vip

THANKS!


Technology

How to Build a Popular WordPress Plugin - WordPress Boston June 2014