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How to be a Ninja at Cross Promoting Your Apps
Puneet Yamparala, App Entrepreneurs Association
Puneet Yamparala, App Entrepreneurs Association
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Puneet Yamparala, App Entrepreneurs Association
In today’s crowded app marketplace, gaining and retaining a strong user base can be a very difficult feat for
app developers.
Puneet Yamparala, App Entrepreneurs Association
If you are serious about the success of your apps, you should have more than one app available. If all of your
apps are targeting the same audience, there is a huge ...
Puneet Yamparala, App Entrepreneurs Association
… opportunity for cross promotion. Even if your app is available for free, with no revenue model, cross
promotion can serve as a great first step toward future …
Puneet Yamparala, App Entrepreneurs Association
… apps that will generate revenue. This article will break down the most effective ways to ensure that you are
getting the most out of cross promotion within your apps.
Puneet Yamparala, App Entrepreneurs Association
Networking With Your Peers
Puneet Yamparala, App Entrepreneurs Association
If you are promoting your apps within themselves, your audience is already limited. It is best to connect with
other developers and promote each others’ apps.
Puneet Yamparala, App Entrepreneurs Association
Collaborate: If you are new to the app business, you can reach out to other developers who are targeting the same
niche and offer a partnership.
Puneet Yamparala, App Entrepreneurs Association
Cross Promotion Networks: There are a number of existing networks available to developers who are
interested in cross promotion, each with their own set …
Puneet Yamparala, App Entrepreneurs Association
… of rules and functions. Popular networks such as Chartboost, Tapdaq, Tap for Tap and Taptica have helped
countless developers cross promote their apps.
Puneet Yamparala, App Entrepreneurs Association
Getting Your Users’ Attention
Puneet Yamparala, App Entrepreneurs Association
The first step to successful mobile cross promotion is improving the visibility of your app. This can be achieved
through App Store Optimization (ASO).
Puneet Yamparala, App Entrepreneurs Association
One key component for visibility in the App Store is your app’s description. The description should leave an impact
on your users in its first three lines. Here are some …
Puneet Yamparala, App Entrepreneurs Association
… Important things to mention in your descriptions first three lines: If your app has been featured or has ranked in
the Top 5 of the Kids Category in the App Store.
Puneet Yamparala, App Entrepreneurs Association
Simply put, if Apple picked it, it must be a good app.• Positive reviews from the print press
• Positive reviews from popular app blogs
Puneet Yamparala, App Entrepreneurs Association
• Any awards your app has received. Additionally, you should aim for users to immediately
recognize your brand.
Puneet Yamparala, App Entrepreneurs Association
One way of doing this is to include your brand in the app’s icon and/or in screenshots.
Puneet Yamparala, App Entrepreneurs Association
Keeping Your Users Engaged
Puneet Yamparala, App Entrepreneurs Association
The second step to successful mobile cross promotion is user retention. There are a number of tools that you can
use to keep your users engaged within your apps:
Puneet Yamparala, App Entrepreneurs Association
Buttons Cross promotion buttons can be placed within your app. They should link directly to a gallery of your other apps.
Puneet Yamparala, App Entrepreneurs Association
These buttons serve as a means of generating revenue from your existing user base by giving your users easy
access to your entire portfolio of apps.
Puneet Yamparala, App Entrepreneurs Association
Your buttons should be inviting and easy to spot to attract your user’s attention. Buttons should also say exactly what they do (example: “More Apps,” “Free Apps”).
Puneet Yamparala, App Entrepreneurs Association
BannersLike cross promotion buttons, banner ads can be placed
within your app. Banners are supported by many different publishers, …
Puneet Yamparala, App Entrepreneurs Association
… and have a format that is standardized by the Internet Advertising Bureau (IAB) and the Mobile Marketing
Association (MMA). Additionally, …
Puneet Yamparala, App Entrepreneurs Association
… the banner format is flexible, and offers a number of different targeting and data segmenting options. They can
be purchased easily …
Puneet Yamparala, App Entrepreneurs Association
… and at a low cost, making them an available tool for many developers with low advertising budgets.
Puneet Yamparala, App Entrepreneurs Association
Increasing Your Number of Clicks
Puneet Yamparala, App Entrepreneurs Association
There are two approaches that you can apply to increase the number of clicks on your cross promotion page:
Focus on appeal
Puneet Yamparala, App Entrepreneurs Association
This approach involves presenting an app in the bestpossible way by including:
• An attractive feature image
Puneet Yamparala, App Entrepreneurs Association
• A description of the app that explains why the app isgood for the user
• A clear call to action, including a …
Puneet Yamparala, App Entrepreneurs Association
… nice download in the image • A rotating featured app template
Focusing on choice
Puneet Yamparala, App Entrepreneurs Association
This approach involves checking which of your apps is most popular, and changing the ways in which you
present …
Puneet Yamparala, App Entrepreneurs Association
… your less popular apps (icon, title, layout). Aim for the user to feel like they are trying to create a collection of apps; they will seek out the app they do not have yet.
Puneet Yamparala, App Entrepreneurs Association
Whichever approach you choose, make sure your selection is relevant to the current audience of your app.
For example, if your app is for children 5 and under, …
Puneet Yamparala, App Entrepreneurs Association
… don’t promote teen apps. Try out different types of cross promotion campaigns based on your users’ age
group
Puneet Yamparala, App Entrepreneurs Association
Using the Parental Gate
Puneet Yamparala, App Entrepreneurs Association
To be featured in the “Kids” section of the App Store, your app must have a parental gate. Parental gates are used in
apps to prevent children from making purchases or…
Puneet Yamparala, App Entrepreneurs Association
… following links out of apps to websites. The presence of this parental gate could significantly decrease your
conversion and drop off rates. If you are developing an …
Puneet Yamparala, App Entrepreneurs Association
… app for kids, you must take every necessary precaution to ensure that you are complying with children’s privacy laws, such as the Children’s Online Privacy Protection Act
(COPPA).
Puneet Yamparala, App Entrepreneurs Association
You must also verify that all of the content provided in their apps and videos is kid-friendly.
There are a number of ways in which app developers …
Puneet Yamparala, App Entrepreneurs Association
… can use cross promotion to their advantage. The key is to determine which strategy to use based on their apps,
their audience and their overall objectives.
Puneet Yamparala, App Entrepreneurs Association
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Puneet Yamparala, App Entrepreneurs Association
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