How to Amplify Your Mnistry's Outreach Using Twitter

How to amplify your outreach using Twitter

Toni Birdsongco-author, @stickyJesus: how to

live out your faith online & social media strategist

1Sunday, November 6, 2011

• Stay mission-centric • Set objectives & follow a plan • Position yourself to be heard • Find, get (and keep) followers • Smart tools to measure impact• Power of Influence: true stories to inspire

How To:


@tonibirdsong 10K (4 years)@stickyJesus 11.7 K (2 years)@steve_berger 3.8K (1 year)@FrTheatreTweets 2K (6 months)

Twitter Profiles

• Different Goals• Different Target• Different Followers• Different Messages• Different Outcomes


Stay Mission Centric


Follow Him

• Pray• Expand • Bless• Enlighten

Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me, and that You would keep me from evil, that I may not cause pain! 1 Chron. 9:10


“But I say to you that for every idle word men may speak, they will give account of it in the day of judgment. For by your words you will be justified, and by your words you will be condemned.” Matt 12:36-37, NKJV

Words

www.wordle.com


http://www.wordle.com

http://www.wordle.com

The Holy Spirit

And I will ask the Father, and he will give

you another Counselor to be with

you forever—the Spirit of truth. The world cannot accept him,

because it neither sees him nor knows him.

But you know him, for he lives with you and

will be in you. John 14:16-17


•Heart (compassion, charity)

•How-To (information, use)

•Humanity (imperfections, real)

•Humor (fun, unique, creative)

•Holiness (choosing the higher way)

what’s behind your avatar?


Set Objectives& Follow a Plan


Set Objectives& Follow a Plan*

• Who am I trying to reach?• How will I reach them?• How can I be useful to them?

• How will I engage them?• How do I keep it up?• How will I measure impact (steward my time) ?

*see download to go deeper


Find, get & keep followers


find, get & keep followers

• Who do I follow?

• Where do I find them?

• Target vs. Advocates

• What is influence?


Etiquette that multiplies

• Thank• Reply• Re-tweet• Respond/Interact• Pose questions• Lift causes & passions• Follow Friday


How to #LiveSticky

• Listen• Engage• Lead & Lift• Be Present• Include• Real Relationship• Compassionate

sticky: The message that holds fast, adheres, and clings to the hearts of every generation. Eternal content independent of time, change, and cyberspace.


Smart Tools toMeasure Impact


• TweetDeck• Lists• To auto tweet or not• Follow-backs• TweetAdder• Hashtags• F2F & Events: the real conversation

Power Tools


Efficiency

• TweetDeck• HooteSuite• Seeismic• Social Oomph• Mobile Ready


Lists: Turns a flood to a

stream


• TweetDeck• Lists• To auto tweet or not• Follow-backs• TweetAdder• Hashtags• F2F & Events: the real conversation

Power Tools . . .


The Power of Influence


Influence = Change

• Political Influence (Global)• Social Influence (ABC)• Personal Influence (personal 1-1 evangelism) • Church/Ministry Influence (Crosspoint Church)


CommunityBuilding

• Blog • Facebook• Twitter• YouTube• Tumbler• StumbleUpon• Delicious• Digg• Face-toFace/Events


The Hashtag #

#FollowFriday#FF# Tworship#Prayer#Help#LiveSticky#JesusTweeters#LoveMyTheatre#FranklinTN#URInvited!


Go Deeper :#helpme#ihatemylife#help#pleasepray

The ASK :• How can I #pray for you today?• What’s the one thing that keeps you from giving your heart to #Jesus?• Do you want to know #Jesus? <link>


Metrics• Google Analytics• Tweet Reach• Twitalyzer• Klout.com• Tweet Stats• Peer Index• Social Mention• TwitterGrader• Facebook Insights


Klout.com


tweetreach.com

socialmention.com >>>


• Stay mission-centric • Set objectives & follow a plan • Position yourself to be heard • Find, get (and keep) followers • Smart tools to measure impact• Power of Influence

We Learned:


Downloads


• Social Media Strategy Template & list of Power Tools

•10 Commandments of Twitter



Technology

How to Amplify Your Mnistry's Outreach Using Twitter