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InstagramPresented by Bryan Srabian
Social West 2013@Srabe on Twitter
@SrabeGram on Instagram
What is Instagram
130 Million Active UsersTotal Photos shared 16 BillionDaily Users 7.3 MillionAvg Number of IG pix posted daily 40
MillionAvg Number of Pix per user 40
Who’s on Instagram
According to PEW, Instagram resonates more with Millennials than any other Social Network
28 % of U.S. internet users aged 18 to 29
14 % of those aged 30 to 49
Stats and Trends about Instagram
41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source: Simply Measured)
59% of brands have presence on Instagram, up 9% from Q4 2012 (source: Simply Measured)
17% of teens say Instagram is the most important social network, up from 12% in 2012 (source: Piper Jaffray)
Millennials lead the way
@SFGiants on Instagram
Started 2012
294,000 +
Has become the face of our brand and an important channel to our fans
Engagement leads to affinity leads to sales
Behind the Scenes
Contests & Promotions
Letting your Fans Tell the Story
Sharing your Fans Pix with your community
Fan “TakeOver”Your Fans are Your Brand
Tie in your Campaign
@Starbucks
@RedBull
@Nike
@LuLuLemon
@KobeBryant
Instagram on Video
•Take up to 15 seconds of Video
•Ability to upload videos is a game changer
•Start thinking of 15 second video stories that can easily be shared on Facebook via Instagram
Best Practices
Sharing on Facebook/TWLearn to use #HashtagsLearn THE #HashtagsTag People/BrandsEngage with fansMeasure Themes - #TBT #POTD
Own your Content
@Cafe
ROInstagram
Promoting Retail Promotions
Sponsored Content
Contests to drive traffic to your website
Your fans tagging your products become visual testimonials
The new Postcard
Promote Your Personality
As more users flock to Instagram, the more powerful of a social media marketing asset the service will become for brands of any size.