BY  MYRNA  GREENHUT      WWW.  P-­‐O-­‐P-­‐S.com                                                          

   HOW-­‐TO  CREATE  ORIGINAL  VISUALS  FOR  PINTEREST                                    AND  WHY  THAT'S  A  GOOD  IDEA!          

• 1.  THE  LEGAL  STUFF…Copyright  Notice      The  contents  of  this  publication  

are  the  intellectual  property  of  Myrna  Greenhut.    All  rights  reserved.  No  

part  of  this  publication  may  be  reproduced  or  transmitted  in  any  form,  

or  by  any  means,  electronic  or  mechanical.  Any  unauthorized  use,  

sharing,  reproduction,  or  distribution  is  strictly  prohibited  unless  

expressly  given  the  rights  by  Myrna  Greenhut  or  P-­‐O-­‐P-­‐S.com  (or  other  

agent  who  has  obtained  the  right  to  do  so  from  Myrna  Greenhut  and  P-­‐

O-­‐P-­‐S.com  (Points  of  Persuasion)    

• 2.  Legal  Notice  The  information  presented  herein  represents  the  view  of  

the  author  as  of  the  date  of  publication.  Because  conditions  may  change  

at  an  unpredictable  rate,  the  author  reserves  the  right  to  alter  and  

update  his  opinion  based  on  new  conditions.  The  report  is  for  

informational  purposes  only.    While  attempts  have  been  made  to  verify  

information  provided  in  this  publication  neither  the  author  nor  the  

publisher  assumes  any  responsibility  for  errors,  omissions,  or  

contradictory  information  contained  herein.  This  publication  is  not  

intended  as  legal,  financial,  investment,  or  accounting  advice.  

• The  reader  of  this  document  assumes  all  responsibility  for  the  use  of  

these  materials  and  information.    Myrna  Greenhut  assumes  no  

responsibility  or  liability  whatsoever  on  behalf  of  any  reader  of  these  

materials.  

 

 

 

 

 

 

 

 

Donkeys are not involved in Internet pinning

Pinning is all the rage. No not that kind!

Today's pinning is no blindfolded kissing game when you pin the tail on the donkey close to where the tail belongs.

Just a quick recap: Pinterest is one of the fasting growing social media platforms of all times. It currently has nearly five million users, and is rapidly increasing its participants. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.

Check your email, and the number of webinars devoted to pinning and the number of books on Kindle about the Pinterest platform are many. Given they have recently opened their doors to everyone, you should get on the bandwagon NOW while Pinterest still has cachet and before another program comes along to sweep it into the done, finished category.

The New Type of Pinning

As Beth Hayden states: Pinterest is fast becoming a heavy hittiing marketing tool for brands and businesses … like yours.

If you are not using this vastly popular site to send traffic to your blog or website then you are missing out.

As with all good social media sites, the idea is to get to know your audience so that you can be counted on with eye pleasing, good information and entertaining quips that help them resolve their own problems.

Technically speaking, the site leaves it up to you to get clearance to repost any graphics or pins from others, even though you are basically sending them traffic through your repins. (Yup, I've read that is still an issue in most instances, though not a likely problem, as long as the credit goes to the original source for the item.)

Still, one of the things that you can do to minimize this problem and still feel Pinterest is worthy of your time is to create original pins -- so at least you are benefitting from this high-trafficked site with more of your own website traffic, more potential sales and a higher ROI for your efforts to follow.

Are you aware of how easy it is to create original pins?

Original photo with text and watermark overlay

1. Create Your Own Pins With Photos

You are paying gazillion dollars a month to some smart phone provider, so why not use the photo app to get the shot you want and show it off on Pinterest?

Facebook has proven that more people engage with visual images than with just conversation, so why not give them what they want?

2. Create Your Own Pins With Words

Tweet your own profound words from your press releases. Derek Halpern advocates that in your blog post template, the third item should be a Tweetable phrase. (Your own words or those of the person you are writing about.)

But the best part is that you can make an image from these words of wisdom and add them to a Pinterest board that is watermarked with your own name or company URL.

3. Create Infographics

Dan

Zarella

advises

tall pins

for

more

repins!

This is more fun than a pile of sand or finger painting – and you can inform and entertain with this type of publicity. Write a headline about your expertise that answers a question your target audience is asking about. Then write some subheadings that further investigate the issue.

Choose pictures/graphics that reflect on and illustratate the problem/answer – and incorporate into the infographic.

Watermark your graphic with your business email or personal email address and you have an infographic.

Dan Zarella of Hubspot fame suggests the taller the infographic, the more repins you’ll achieve. He spends time researching this, so he is probably right.

In my humble opinion, try to make your graphic text and image large enough so that people can read it at a glance. If you have to work too hard to read it, it might get repinned but the info might never get implemented.

     

4. SlideShare

Cover  plus  blog  posts  or  articles  =  a  Slide  Share  presentation  

• � Convert a single blog post or a few blog posts on a single topic to a

pdf, slap on a cover and add to Slide Share thereafter.

• � Make a board of Slide Share pins on the same topic. Ask your followers to submit their Slide Share to your board. It’s great for joint ventures.

Your Turn

Tell us about some methods for original pins you have used with success in the comments.

And show them off in the Comments section.

Myrna Greenhut heads up P-O-P-s.com (Points of Persuasion), an original content and syndication service through social media. If you sign up for her syndicated articles publicity blog @ http://www.p-o-p-s.com using the hashtag #SS, she'll send you a bonus cheat sheet on creating original visuals that you can use on your blogs, on Facebook and on Pinterest. (Offer limited to October 15, 2012)

Connect with Myrna via email, myrnapops@aol.com, myrnapops@gmail.com

via Twitter, @columngal

via Facebook, www.Facebook.com/pointsofpersuasion

via Pinterest, www.Pinterest/p-o-p-s.com/