How Social Media Marketing Can Boost Your Sales

  • Published on
    10-Aug-2015

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  1. 1. How Social Media Marketing Can Boost Your SalesIt was only a matter of time before businesses incorporated social media tactics into theirinternet marketing plan after social platforms such as Facebook and Twitter took the world bystorm. Pessimists contended before that the results of social marketing were not measurable.That was before. Now, any social media marketing agency can outline metrics that are tangible,concrete and quantitatively and qualitatively measurable.Just recently, another breakthrough was achieved by social marketing which will get any socialmedia company excited. According to a report, 36% of consumers who follow a brand in socialplatforms were prompted to try new products after seeing updates from the company, while 18%of the US market bought a particular product or availed of a specific service because theirfriends are following them on their social accounts.What does this mean? This means that social media marketing agency with a carefully thoughtof plan and tactics can now bring greater value to businesses beyond customer engagementand brand building. This form of online marketing can now actually impact a business bottomline through real monetary profits.Leveraging on Consumers Tendency to Purchase SpontaneouslyIt happens to everyone. Youre walking in the mall, passing window stores without reallyintending to buy anything. Then something catches your eye. So, you go inside the store just toask. But the sales pitch is just so good. So, you take out your wallet and the next thing youknow, youre already in the cashier paying for something without contemplating on yourpurchase.Apparently, a social media company can take advantage of this shoppers nature to buyimpulsively. Statistics reveals that 22% of people who are following brands through their socialnetworks were prompted to buy something spontaneously. Theres more good news. Fifteenpercent said they spend more than they intended because they were influenced by socialnetworking sites.Increase Store Foot TrafficMany consumers go to a mall without really a store or a brand in mind. They will walk aroundand check out several stores before making their decision.Now, according to research, 44% of consumers with social media are influenced by social siteswhen choosing which store to go to. Further, online reviews appearing in blogs and other socialchannels shaped the purchasing behavior of 43% of social site users. This basically means thata social media marketing agency can now influence brand preference in the very early stages ofthe decision making process of consumers.
  2. 2. At the onset, there were a lot of doubts as to how a social media company can contribute to theoverall online marketing strategy of a brand. Today, with solid quantitative proofs such as thosementioned above, the business case for social media marketing is becoming stronger and ifthese trends continue, social marketing tactics will soon be indispensable.Author is an Internet marketing expert and wants to share his knowledge with people who are about tohire a social media company NY, New York for their business. He has also given words to many articleswhere one can find the latest trends popular in SEO and social media marketing companies.