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How Online Auctions Work Perry Allison VP Marketing

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How Online Auctions Work

Perry Allison

VP Marketing

Fundraisers Are..

• Passionate and dedicated to their cause

• Dependent on their supporters

• Looking to broaden their base

of support

• Resource-constrained

BiddingForGood can help with all of these…

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Who Is BiddingForGood?

The undisputed leader in fundraising auctions and events

for organizations of every size and shape.

• Founded in 2003

• Over 22,000 auctions/events run

• Raised over $260 million and counting…

• 460,000+ community of cause-minded shoppers

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Online Fundraising Outlook

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• Survey fielded in June

2014 to fundraisers

across the country

• 500 respondents

What Fundraising Tactics Did They Use?

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What Tactics Are Planned for Next Year?

• 3 out of 5 tactics planned are internet based..

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Where Do Auctions Events Fit In The

Fundraising Landscape?

• Peer to peer fundraising

• Direct appeals

• Capital campaigns

• Friend-raising/cultivation events

• Auctions

• The internet and social media have

changed the rules for all of these tactics

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Auctions Tap A Different Pool Of $$

• Supporters have a budget that they tap

to give charitable donations

• Auctions tap household

discretionary spending:

- Sports tickets

- Theater tickets

- Restaurant certificates

- Travel: all come out of

a household budget…

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Planning And Running

Fundraising Events Is Not Easy

You have to..

• Build a plan

• Promote and sell tickets

• Organize your auction and other

fundraising tactics

• Provide seamless registration and

checkout

• Delight your guests

• Meet your fundraising goal

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Several Ways To Run Your Event

The BiddingForGood platform is flexible

It’s All About…

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The Anytime, Anywhere Fundraiser

A fundraising auction that allows bidders

to bid on any device from anywhere.

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• Online

• At school events

• At galas

• At golf tournaments

• In stadiums

It’s Easier than You Think

to Build Your Event Website

Our template-based system

enables you to have an event

homepage up in under an hour.

• Branding look & feel

• Social media sharing

• Sponsor logos & links

• Featured items & more

• Sell Tickets

• Accept Cash Donations

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Your Auction Catalog Is The First Step…

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Why do Businesses Donate?

• To be good corporate citizens

• To get marketing benefits

• To reach a desirable demographic

• To attract customers around new

offerings, openings

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Best Categories For Online Auctions

• Dining

• Travel

• Entertainment/Celebrities

• Unique Experiences

• Fund-a-Need

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You Can Fund Any Need

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This holiday auction raised over $10,000 with only Fund-a-Need items

Unique Experiences Are Top Sellers

• What can your organization offer that no

one else can?

• Unique items help bring the community

together

• Unique items are more interesting

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Online Means More Bidders

Invite your ENTIRE community to your auction

• Think outside of the attendees at your event, or your usual donor pool

• Take advantage of email lists, mailing lists, and social networks to drive

traffic to your auction and attract more bidders

Invite our cause-minded shoppers

• Over 460,000 affluent, cause-minded shoppers frequent our site

(24% have a net worth of over $1 million)

• These bidders account for an average of 33% of the bidding activity in all

of our auctions

• Attracting new bidders to your auction helps build your donor list

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Get the Word out…

We Help Amplify Your Auction

More visibility

for your auction…

Over 5 million unique visits to

BiddingForGood per year. We feature

great items on our homepage, in weekly

consumer emails, and on our social

media sites.

…and for your cause

Auctions that open up to the B4G

community of bidders get more bids!

20% to 30% on average.

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Social Media Amplification

• Social sharing to 7500+

fans and followers on

Social media sites.

(Facebook,Twitter,

LinkedIn)

Smartphones are Replacing Bid Sheets

Streamlined registration, bidding, and checkout

When you power your silent auction with mobile

bidding, our platform collects and stores all bids

and bidder information, alleviating several silent

auction woes.

What takes the place of clipboards?

Any smartphone or tablet, cellphones, laptops

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A Better Bidder Experience

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Before the event

• Register to bid

• View catalog online

After the event

• Payments processed

• Go home happy!

During the event

• Receive outbid alerts

• Bid competitively without

interrupting the party

• Bid Extension

What You Do When It’s Over…

• Reports, reports, reports

• Who donated, who bid, who won items, how much did

you yield on your auction catalog, how many tickets were

sold, cash donations collected..

• It’s all there for the next auction

and the next committee

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How We Help You Raise More Money

• Include more bidders from your community and the 460,000+ cause-

minded shoppers in our Bidder Community

• Get more items with tools to request more item donations and manage

volunteers.

• Use mobile bidding at your event for a better bidder experience and

more participation

• Sell sponsorships

• Collect cash donations online

• Sell tickets online

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“I found that the cost to run a BiddingForGood

auction is greatly outweighed by the benefits they

provide. My auction will generate more revenue

than it ever has before....

I highly recommend this program for anyone

currently running an online auction or those

considering it for the first time.”

-Junior Achievement of Akron Area

What Is the Typical Process?

Sign up

• Auction Expert consultation

• Determine fundraising goal

• Build plan & set milestones

• Identify team & responsibilities

Building phase

• Get trained

• Build homepage & item pages

• Manage volunteers and timeline with the Auction Management Platform

Promotion phase

• Continue soliciting donations & sponsorships

• Promote & publicize your auction

• Confirm auction settings with your Auction Expert

Auction week

• Major promotional push

• Bidding begins

• Closeout & collect!

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This process is based on our best practices, built from the experience of

having run over 22,000 auctions. Timelines will vary by customer.

Happy Fundraising!

To learn more, visit www.biddingforgood.com/online-auction-

services

Or call and talk to someone on our team- 866-621-0330

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