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We all have ideas about the design and usability of WordPress, but what happens when actual testing gets applied to the problem. A presentation from WordCamp 2007 shows Happy Cog's work on the information architecture and usability for WordPress.
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How *Not* To Get NoticedUsability Analysis of WordPress
How *Not* To Get Noticed WordCamp 2007
People don’t notice good design ...
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
... and people will do stuffwhen design fails.
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
Matt brought a small team in to analyze WordPress.
How *Not* To Get Noticed WordCamp 2007
“That’s when I know WordPress is doing its job:
when people aren’t even aware they’re using it becausethey’re so busy using it!—Mark Jaquith, 21 February 2007
http://markjaquith.wordpress.com/2007/02/21/engine-awareness/
How *Not* To Get Noticed WordCamp 2007
Our goals were simple:
How *Not* To Get Noticed WordCamp 2007
Findability,
How *Not* To Get Noticed WordCamp 2007
consistency,
How *Not* To Get Noticed WordCamp 2007
and something called “unconscious design” or
“transparent design.”
How *Not* To Get Noticed WordCamp 2007
To start, we could have looked at other models.
How *Not* To Get Noticed WordCamp 2007
Solo Blogger Power User Pro Admin
Consultant Teacher
But instead, developed personas based on research.
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
We learned some things:
How *Not* To Get Noticed WordCamp 2007
Users don’t care what designers intended.
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
index.phpindex.php?page=statspost.phppost-new.phpedit.phpthemes.phpwidgets.phppage.php
edit-comments.phpoptions-general.php
Most visited screens by numbers
How *Not* To Get Noticed WordCamp 2007
Most people we talked to ignore most of the page.
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
So we considered a redesign like this.
How *Not* To Get Noticed WordCamp 2007
Dashboard
Blog All | Edit | RSS
You have [19] unpublished posts, [27]
scheduled posts, and [31] comments in
[9] categories.
You use the [Hemmingway] theme.
You're using WordPress [x.x].
Right Now
Write a New Post
Recent Comments
Change your Theme
Stats Plugins See All | Edit | RSSIncoming Links
Update to WordPress [2.2]
See All | Edit
See All | EditSee All | Edit
Global Navigation
But research showed that more was needed.
How *Not* To Get Noticed WordCamp 2007
People don’t like surprises.
How *Not* To Get Noticed WordCamp 2007
“You have to show people something they've never seen before.
And if they've seen it, you have to show them
in a new way.”—Lorelle VanFossen, yesterday
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
People like it when you know what they’re thinking.
How *Not* To Get Noticed WordCamp 2007
People think of their media as objects.
How *Not* To Get Noticed WordCamp 2007
And people refer to objects using nouns.
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
Nouns!
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
People should navigate by nouns, not verbs.
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
Users didn’t get it.
How *Not* To Get Noticed WordCamp 2007
Manage Create Posts Comments
Act
ivity
My Profile Plugins
1
2
3
4
5
6
7
8
9
10
“Refer or relate an old post to a new one”
“Add image to post”
“Post a video”
“Write a new blog post”“Post author”
“Post excerpt”
“Respond to comments”
“Moderate comments(approve/disapprove”
“Change my password”
“Post a photo frommy flickr account”
Blog administrator Advanced users, 2+ years Novice to mid-range, 1 year or less
How *Not* To Get Noticed WordCamp 2007
Clearer verbs as navigation worked.
How *Not* To Get Noticed WordCamp 2007
People got it.
How *Not* To Get Noticed WordCamp 2007
Drafts are not drafts most of the time.
How *Not* To Get Noticed WordCamp 2007
Saving for reference
Saving for reference
Removed from blog
Removed from blog
Working on it
Working on itWorking on it
Starting idea
In progress
In progress
How *Not* To Get Noticed WordCamp 2007
Drafts
How *Not* To Get Noticed WordCamp 2007
People like the whole truth.
How *Not* To Get Noticed WordCamp 2007
The Present
How *Not* To Get Noticed WordCamp 2007
The Future
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
Show when possible.
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
How *Not* To Get Noticed WordCamp 2007
People tend to have one thing to say at a time.
How *Not* To Get Noticed WordCamp 2007
After publishing a post, users see a new Post screen.
How *Not* To Get Noticed WordCamp 2007
But they have nothing more to write.
How *Not* To Get Noticed WordCamp 2007
They need suggestions. Nexts. And reassurance.
How *Not* To Get Noticed WordCamp 2007
Be voyeurs.Don’t surprise people.
Anticipate what people need.Don’t be brief at the cost of clarity.
Show, don’t tell.Never stop at a dead end.
How *Not* To Get Noticed WordCamp 2007
Get Unnoticed.
www.happycog.comwww.bobulate.com