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A very brief overview of Generation Y and how nonprofits can reach them using social media, even when Gen Y is redefining words like "community," "change" and "workplace."
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The Fountain of Youth
Communicating with the Next Generation
The Fountain of YouthEngaging Generation Y Using Social Media
Generation YMillennialsBorn after 198076 millionCollaboratorsAccessWork/Life BalanceEngagement
I don’t know how. I don’t have enough time.
- Howard Schultz, CEO, Starbucks
“We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”
Gen Y will experiment with different organizational forms.
Gen Y is motivated to enter the social sector in a different way than Baby Boomers.
Gen Y is more anxious about life/work conflicts.
Source: Nonprofit and Voluntary Sector Quarterlyhttp://nvs.sagepub.com/cgi/content/abstract/32/3/450
Get digitalGet relevantGet simple
Get practicalGet original
Why?
It’s about the future of your fundraising.
In its first year, Causes raised $2.5 million on Facebook and MySpace and just surpassed the $10 million mark.
Generation Y currently controls
more than $211 billion in spending
power.
Why?
It’s about the future of your clients.
According to the Corporation for National and Community Service,
the growth rate of college student volunteers
(approximately 20%) is more than double the
growth rate of all adult volunteers (9%).
In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8
percent.
The future of your organization depends upon it.Why?
It’s about the future of your workplace.
According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years.
According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.
StrangersFriendsDonors
Loyal donorsAdvocates
Technology andthe Internetare a strategy,not a solution
Use processes that are both digital and ‘analog’
Embrace,don’t fear,the ever-changing world of
technology
Work with strategicpartners to ease
the learning curve
Start the conversationMake the commitmentFind the champion
CoolPeopleCare
