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How Much Does Livestreaming Cost?
Today we’ll cover:• How to get started with
livestreaming.• Real ROI case studies.• How to build a budget for live video.
How Much Does Livestreaming Cost?
Audiences increasingly expect live content from their favorite brands and performers.
How Much Does Livestreaming Cost?
Livestreaming is a crucial part of the marketing stack.
•75% of readers would rather watch a live video from a brand than read a blog post.
•85% would watch online vs. on TV if it meant more behind-the-scenes access.
In a New York Magazine audience poll:
Before You Go LiveThere are a few things you need to think about before you can start streaming successfully: Content Cadence Distribution
ContentWhat are you streaming?
• Think about what you’re showing your audience before you go live.
• Make sure participants are prepped and everyone is aligned on the video message.
• When it’s live, you only get one shot.
ContentWhat can you stream? • Internal communications• Trainings• Conferences + Speakers• Creating exclusive content for customers • Webinars• How-tos• Executive fireside chats• Creating video for social media
CadenceHow frequently do you plan on streaming? Even if you’re only considering streaming for a large annual event, you can use live video for a variety of scenarios – why not stream more often?
Livestream streams:• 2 webinars/month• 1 all hands/week• Conferences and events• Special events in office
Distribution Just because you’re streaming live doesn’t mean you have a built-in audience.• Are you streaming to your website or to a social platform? • Do you have a hashtag to create conversation around your
livestream, or a comment section someone from your team can moderate?
• Are you promoting the stream via email or social so your audience knows when to tune in and watch?
• Post-event, are you recapping the stream or sending a follow up to viewers? All of these decisions should be locked in before you go live.
Real ROI: Case Studies
Real ROI: Case StudiesLivestreaming unlocks your event to a larger audience than you could ever possibly reach with just physical tickets.
Since audiences prefer to watch content live, you’re also creating an opportunity for built in social engagement and brand reach.
Real ROI: Case Studies
62% of audiences watching a live event will buy a ticket to attend that event in the future.
When you gate or monetize your live and on-demand content, you create even more opportunities for return on investment.
Social Media WeekStrategy• 4 global events a year
streamed to ticket holders and PPV subscribers.
• Stream in-venue across multiple event locations.
Results• Better attendee
experience. • A subscription-driven
business.
Social Media Week“We made a big shift as a business from using Livestream as a way to reach more people to leveraging Livestream as a way to monetize our content. It’s a fundamental part of how we do business.”
- Toby Daniels, Founder + CEO of Social Media Week
Social Media WeekSMW relies on Livestream to grow that monetization:
“Live is such a huge driver in terms of acquiring new customers and subscribers.
When we have a major event, 75% of our subscribers sign up in the 90 days before the live event. Accessing live is important to them.”
Champions Centre ChurchStrategy• Several high-
quality sermon and study broadcasts per week.
Results• 20% increase in
traffic.• 70% of donations
online.
Champions Centre“Quality is the most important part of a successful broadcast. Numbers are relative.
Whether you’re just starting out with no followers or you have many, being able to deliver your content professionally really makes the difference in whether or not people will come back.”
- Mickey Elliot, Web Developer and Online Campus Media Director at Champions Centre.
EDGESportStrategy• Stream a mix of live
and on-demand niche extreme sports globally.
• Using Livestream and and an integrated PPV solution.
Results• Expanded global
audience.• Increase in revenue
through subscriptions.
EDGESport“We needed a low cost solution for our rights holders. We have two Livestream accounts and use the API to serve video to our portal. We’re focused on growing our client’s audience and then building revenue through advertising.”
- Mark De Couteau, EDGESport/WME
Budgeting for Live Video
The Starter Pack: $1,000Who Is This For: Individual Content Creators, Students
What You’ll Need:• Mevo Live Event Kit• Facebook Account
You’re ready to dip your toe in the livestreaming waters. You want to stream to Facebook Live and stick to a small budget as proof of concept.
Easy Streaming: $3,000-$5,000Who Is This For: Education, Non-Profit, Government, Small Houses of Worship, Small Start-ups
What You’ll Need:• 2 Mevo Live Event Kits• Livestream Annual Plan Subscription• Studio Pro Streaming Software
You’re streaming a small event, meeting, or performance. Your team is looking to stream your event simultaneously to Livestream and Facebook Live, or use two Mevos as part of a multi-camera production. You want this video to live on your website.
Pro Streaming: $15,000-$25,000Who Is This For: Medium-sized Businesses, IT Departments, Growth Marketers, Large Houses of Worship
Advanced Streaming: $25,000-$70,000Who Is This For: Fortune2000 Marketers + HR professionals, Fashion and Retail, Small/Medium Size Agencies
What You’ll Need:• Mevo Live Event Kit• Livestream Cloud Subscription• Onsite Training
Additional Equipment • Microphones• Sound Mixer• Camera• 1 HD550 Switch + Encode Broadcast Tool
Pro Streaming: $15,000-$25,000Ideal for any organization committed to regular streaming with some tech-savvy staff members who may already have some A/V equipment.
This package is for monthly all-hands meetings for a medium-size brand with multiple office locations, a small conference, or house of worship with a large congregation.
Your Livestream Cloud plan provides live embedding on your own channels, password protection for corporate or targeted streams, and white-labeling.
Advanced Streaming: $25,000-$70,000
This option is for the large enterprise organization who plans to fully integrate live video into their corporate communications and marketing stack for global internal communications, product launches or fashion shows, and large-scale events.
Elite Streaming: $100,000+Who Is This For: Fortune 500, Professional Broadcasters, Major Brands
What You’ll Need:• Full Production Services• Livestream Cloud Subscription, including:
o Advanced account managemento Audience Engagemento Lead Captureo APIo Custom Portal
A custom platform plan provides cloud transcoding and RTMP input, lead capture, access to our API and custom development for creating live and on-demand platforms, and professional production services.
Recap:• Audiences demand live video.• Plan ahead:
Content Cadence Distribution
• There is real ROI in live video.• There is a live video solution for any
budget.
