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knowlarity.com AWS DEV DAY Web Scale Application Architecture NOVEMBER 14, 2016

How Knowlarity uses AWS to serve 4 Million+ calls everyday for 15000+ customers

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knowlarity.com

A W S D E V D A Y

Web Scale

Application

ArchitectureN O V E M B E R 1 4 , 2 0 1 6

I N T R O D U C I N G

KNOWLARITY

knowlarity.com

The Future Of Call Center Science is HERE!

About Us

15000 SMB

1 M Calls / Hour Capacity

Largest Cloud Telephony

1 5 0 0 0 + H A P P Y C U S T O M E R S W O R L D W I D E

Knowlarity at a glance

• Market Leaders: We are the no.1 company in emerging markets

• Customer Strength: 15000+ happy customers

• Global Presence: 65+ countries with 15+ offices worldwide

• Strong Backing: Sequoia Capital and Mayfield, two of the most prestigious VCs

• Industry Coverage: Over 25 verticals covered and expanding

• Scale of operations: 4 million calls served everyday

• Recognition: Bagged 75+ awards

• Strength: A diverse culture of 300+ employees

I N T R O D U C I N G

SUPERRECEPTIONIST

knowlarity.com/sr

• Never miss a business call

• Analytics and Recordings

• Follow Ups

• Engagements

Knowlarity’s solution

Customer calls

your businessOur platform

answers the call

Office Team

VoicemailMobile

A S O L U T I O N T H A T I S P O W E R F U L • S C A L A B L E • R E L I A B L E

No CAPEX, Low OPEX

1-1000s of Agents

Security Compliance

Inbound & Outbound

Advanced Analytics

Mobile Ready

What we do…in a nutshell.

The Past & FutureA W S U S A G E C H A R T S

Art by Sarah Merrill

When you have nothing,you have nothing to manage

Re-Architect for loosely coupled

web scale architecture

I T ’ S P U R E S C I E N C E

USERS

WAF

Web Application

FirewallCDN

Cloud FrontElastic Load

Balancer

LamdaKinesisTelephony

Datacenter

CALLS

Auto-Scaling Group

WebServers

Elastic

Cache

MASTER

READREAD

REPLICA

Aurora Cluster

(Multi A-Z)

Analytics RedShift

I T ’ S P U R E S C I E N C E

KinesisTelephony

Datacenter

CALLS

Analytics RedShift

Going Full Server-Less

Lamda

USERS

WAF

Web Application

FirewallCDN

Cloud Front API Gateway Lamda Elastic

Cache

MASTER

READREAD

REPLICA

Aurora Cluster

(Multi A-Z)

I T ’ S P U R E S C I E N C E

Happiness Unlimited

• Dev Ops Is Dead

• QA is Shortened

• Releases are automated

• Developers are excited

• AWS best is reached

• Auto-Scale, Reliable and Analytics

• Faster Development

• Less Code

Next Generation Of APP development is here to stay

T H E F U T U R E I S H E R E

Andrew Carnegie made

steel making industries

Microsoft made desktop

apps to be drag and drop

friendly

AWS Made Web Scale

App Development

Industries

Thanks.

knowlarity.com