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Ways that Kachingle, a social payment system, provides additional value beyond the revenue component.
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How Kachingle helps with Marketing
Prepared by Kachingle9/15/10
Copyright 2010, Kachingle, Inc. | Please Share This
Copyright 2010, Kachingle, Inc. | Please Share This
Kachingle is a network not a destination site
• Network effects benefit all sites way beyond what they can do themselves
• Kachingle keeps users on the client sites – all interesting information will be broadcasted to the site’s Medallion
• Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon
• Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization
Copyright 2010, Kachingle, Inc. | Please Share This
Network Effects
• Every time a Kachingler joins, it potentially benefits ALL of the Kachingle-enabled sites
• And every time a new site joins, the other sites benefit because the network has grown thus making Kachingling more attractive to users
• Networked systems can be much more powerful than individual systems because of this effect, e.g. site-specific donation systems are isolated, not networked
• Wikipedia info on network effect.
Copyright 2010, Kachingle, Inc. | Please Share This
Kachingle already helps users find other sites they might like –Cynthia is kachingling SteveOuting.com and sees that Sharon is too…
Copyright 2010, Kachingle, Inc. | Please Share This
Cynthia knows Sharon and clicks to see what else Sharon values…Cynthia then discovers new great sites thru her colleague’s kachingling…
Two Kachingle Widgets also help Kachinglers find new sites through recommendations from colleagues
Who’s Most Like Me Here – shows overlap for each individual Kachingler with other Kachinglers
on each site they support
Who’s Kachingling Whom – real-time widget that shows activity
Copyright 2010, Kachingle, Inc. | Please Share This
All of these social elements moving to new Medallion overlay on the sites!
Goal is users never visit have to actually go to Kachingle!
Copyright 2010, Kachingle, Inc. | Please Share This
Kachinglers broadcast their behavior automatically to their social networks…Twitter already implemented, Facebook coming soon
Kachingler mystockphoto tells his Twitter Network about a brand new site milotesselaar that he is now supporting
Copyright 2010, Kachingle, Inc. | Please Share This
Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soonKachingler Jim Buie starts supporting SteveOuting.com and
SteveOuting.com tweets to his network
Copyright 2010, Kachingle, Inc. | Please Share This
Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon
Kachingler typaldos spreads her $5 and brags about it via an automatic monthly tweet that links to the list of supported sites
Copyright 2010, Kachingle, Inc. | Please Share This
Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization