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How Kachingle helps with Marketing Prepared by Kachingle 9/15/10 Copyright 2010, Kachingle, Inc. | Please Share This

How Kachingle Helps with Marketing

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Ways that Kachingle, a social payment system, provides additional value beyond the revenue component.

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Page 1: How Kachingle Helps with Marketing

How Kachingle helps with Marketing

Prepared by Kachingle9/15/10

Copyright 2010, Kachingle, Inc. | Please Share This

Page 2: How Kachingle Helps with Marketing

Copyright 2010, Kachingle, Inc. | Please Share This

Kachingle is a network not a destination site

• Network effects benefit all sites way beyond what they can do themselves

• Kachingle keeps users on the client sites – all interesting information will be broadcasted to the site’s Medallion

• Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon

• Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization

Page 3: How Kachingle Helps with Marketing

Copyright 2010, Kachingle, Inc. | Please Share This

Network Effects

• Every time a Kachingler joins, it potentially benefits ALL of the Kachingle-enabled sites

• And every time a new site joins, the other sites benefit because the network has grown thus making Kachingling more attractive to users

• Networked systems can be much more powerful than individual systems because of this effect, e.g. site-specific donation systems are isolated, not networked

• Wikipedia info on network effect.

Page 4: How Kachingle Helps with Marketing

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Kachingle already helps users find other sites they might like –Cynthia is kachingling SteveOuting.com and sees that Sharon is too…

Page 5: How Kachingle Helps with Marketing

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Cynthia knows Sharon and clicks to see what else Sharon values…Cynthia then discovers new great sites thru her colleague’s kachingling…

Page 6: How Kachingle Helps with Marketing

Two Kachingle Widgets also help Kachinglers find new sites through recommendations from colleagues

Who’s Most Like Me Here – shows overlap for each individual Kachingler with other Kachinglers

on each site they support

Who’s Kachingling Whom – real-time widget that shows activity

Page 7: How Kachingle Helps with Marketing

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All of these social elements moving to new Medallion overlay on the sites!

Goal is users never visit have to actually go to Kachingle!

Page 8: How Kachingle Helps with Marketing

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Kachinglers broadcast their behavior automatically to their social networks…Twitter already implemented, Facebook coming soon

Kachingler mystockphoto tells his Twitter Network about a brand new site milotesselaar that he is now supporting

Page 9: How Kachingle Helps with Marketing

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Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soonKachingler Jim Buie starts supporting SteveOuting.com and

SteveOuting.com tweets to his network

Page 10: How Kachingle Helps with Marketing

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Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon

Kachingler typaldos spreads her $5 and brags about it via an automatic monthly tweet that links to the list of supported sites

Page 11: How Kachingle Helps with Marketing

Copyright 2010, Kachingle, Inc. | Please Share This

Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization