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Senior Market Development Manager, @OpenMarket
@OisinLunny
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How IoT Enhances the Shopping Journey
Rise of the Mobile
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Read more: Benedict Evans
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Our evolution to “Phono Sapien”16Confidential and Proprietary to OpenMarket
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Our evolution to “Phono Sapien”
Confidential and Proprietary to OpenMarket 18
Empowered customers have given rise to a new era
Read more: Forrester
Confidential and Proprietary to OpenMarket 19Read more: Forrester
Confidential and Proprietary to OpenMarket
The “M” Word
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21Confidential and Proprietary to OpenMarket
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MILLENIALS now outnumber BABYBOOMERS
Young,'Educated,'Social'&'Mobile'
Confidential and Proprietary to OpenMarket 23
MILLENIALS own more
THAN
Confidential and Proprietary to OpenMarket 24
Customer support
Purchasing
Security !Appointment Reminders
Online banking
Satisfaction survey
of text messages read within
the first
98%
10 minutes
Service alerts
Confidential and Proprietary to OpenMarket 26Source: OpenMarket infographic
27Source: OpenMarket infographic
Confidential and Proprietary to OpenMarket
App Fatigue
29Confidential and Proprietary to OpenMarket
Convenience is the killer app
“Fusing next generation payments, messaging platforms andstorytelling will be transformational”Nick Allen, Nuevo Fundraising
Confidential and Proprietary to OpenMarket
IoT & Shopping
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Confidential and Proprietary to OpenMarket 36
@Ingenico
Click to watch video
Confidential and Proprietary to OpenMarket 37
@PricerAB
Click to watch video
Confidential and Proprietary to OpenMarket 38
@footmarks_com
Click to watch video
Confidential and Proprietary to OpenMarket 39
@Amazon
Click to watch video
Confidential and Proprietary to OpenMarket 40
#SiloSmashing
41Confidential and Proprietary to OpenMarket
COMMUNICATIONIS
COMMERCE
42Confidential and Proprietary to OpenMarket
@OpenMarket
Click to watch video
43Confidential and Proprietary to OpenMarket
@OpenMarket #RCS
Click to read more about RCS
Thank You
Text OISIN to 88600
