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How I converted our Dev team into marketers.
Public beta is ready! How can we bring the users?
No marketing budget
Not a “cool” product
All the team members are developers
When you’re not the “cool kid” (yet)
TIOBE index
Mmm… where to start ?
The scientific (geeky) way
HackerNews
Best content – based on 100 blogs
Innocent post? Let there be blood.
Best content – based on 100 blogs
Head to head – backed by data
Best content – based on 100 blogs
Use numbers (the bigger the better)