Authentic story : How I became a web analytics ninja

By Fiona De Brabanter18th September 2010

This is my houseconsider it my homebase

imagine it’s my website

This is me grooming myself in my marketing department, building my brand

Home alone, I have installed a custom alert

to alarm me of unwanted visitors

Enter unexpected event

Custom alert is directly mailed to my inbox;

analysis yields actionable insights

Review web strategies

1. Call for back-up2. Panick3. Go samourai

act upon your data

Luckily, the intruders bounced. There was a

clear gap between visitors’ intentions and my website’s purpose.

Analyze traffic source. This is not the kind of

audience I will be doing business with.

Visitor entered through wrong

channel.

High bounce + low conversion

It’s all about reach; the unwanted visitors

didn’t belong to my target audience.

Time to review website macro objectives and

rethink online strategy.

a. Insights from Sources (URL’s, Keywords, Campaigns)

always keep backdoor locked.

b. Insights from Website Visitors (onexit survey tools)

ask neighbours to keep a keen eye on suspicious movements

c. Insights from Experimenting & Testing (A/B and multi-variate tests)

take self-defense course

What is your main goal ?

100% ROI driven. Let’s have a cup

of coffee together.