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#DySiWebinar 2@DaveHawley33@sharonhds @Samcampbellhds
Why Employee Communications And Advocacy Matter Now More Than Ever
#DySiWebinar 3@DaveHawley33@sharonhds @Samcampbellhds
Why Employee Communications And Advocacy Matter
Reaching a New Audience Is Harder Than Evero Organic social media is dying
o Content creation is costly & time consuming
o Consumers are overwhelmed with content
#DySiWebinar 4@DaveHawley33@sharonhds @Samcampbellhds
What Employees Really Want
o They want approved content that can easily be shared on social media.
o They want a way to talk about the their company & its brands and products.
o They want to be heard by their audiences and make a difference in the industry.
Employees want to be more informed, and share their work experiences with family and friends.
#DySiWebinar 5@DaveHawley33@sharonhds @Samcampbellhds
What business challenges was Hitachi facing?
#DySiWebinar 6@DaveHawley33@sharonhds @Samcampbellhds
Challenges Hitachi Needed To Overcome
The company desperately needed to embrace DIGITAL TRANSFORMATION
#DySiWebinar 7@DaveHawley33@sharonhds @Samcampbellhds
Challenges Hitachi Needed To Overcome
Stronger relationships needed to be developed in the field with customers and prospects
#DySiWebinar 8@DaveHawley33@sharonhds @Samcampbellhds
Challenges Hitachi Needed To Overcome
Difficulty in providing employees with high quality, relevant, and personalized content
#DySiWebinar 9@DaveHawley33@sharonhds @Samcampbellhds
What Were The Goals For The Program?
#DySiWebinar 10@DaveHawley33@sharonhds @Samcampbellhds
Goals Of The Hitachi News Hub Program
o Transform the company and culture to into a digital first organization
o Drive awareness and establish the company as industry leader
o Focus on quality when it comes to participants and content
#DySiWebinar 11@DaveHawley33@sharonhds @Samcampbellhds
Goals Of The Hitachi News Hub Program
o Enable sales teams/reps to transition from cold calling to social selling at scale
o Position sales as subject matter experts and improve their personal brands
o Influence the “influencers” within the technology industry
#DySiWebinar 12@DaveHawley33@sharonhds @Samcampbellhds
How Did You Solve These Problems In Order To Accomplish Your Goals?
#DySiWebinar 13@DaveHawley33@sharonhds @Samcampbellhds
The Hitachi News Hub
o An “open platform” which inspires digital transformation and movement
o Focuses on social selling and advocacy strategies and tactics
o Members include employees, external partners, and industry influencers
#DySiWebinar 14@DaveHawley33@sharonhds @Samcampbellhds
Delivering The Right Content At The Right Time
o Local teams took control of content which was previously owned by corporate
o Integration of content from employees, third parties, and partners
o 1-2 broadcasts per week cadence to ensure authenticity and circumvent any duplication of posts seen as spam
80%
10%
10%
Hitachi
Industry
Misc
Content Mix
#DySiWebinar 15@DaveHawley33@sharonhds @Samcampbellhds
Divisions Within The Hitachi News Hub
o 15+ different divisions tailoring to different interests and categories (e.g. Internet Of Things, Flash Storage, EMEA, APAC)
o 20+ program managers overseeing content curation across all divisions
o Content available in 5 primary languages (English, Spanish, German, French, Japanese)
#DySiWebinar 16@DaveHawley33@sharonhds @Samcampbellhds
Focus On Mobile
o 100% mobile approach for field sales reps
o Broadcast notifications critical for activation
o Easy to set up and use
#DySiWebinar 17@DaveHawley33@sharonhds @Samcampbellhds
Benefits Of The Program
#DySiWebinar 18@DaveHawley33@sharonhds @Samcampbellhds
Benefits Of The Hitachi News Hub
o Transformed the way Hitachi does business
o Established content and social as much more important to the company
o Singular location for company and industry content has proven to be extremely valuable
#DySiWebinar 19@DaveHawley33@sharonhds @Samcampbellhds
Results Of The Hitachi News Hub Program
500+ employees
80K Shares
40K Reactions
41M Impressions
180K Clicks
Results Since Launch