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Gatorade and Revlon optimization of branding Strong publishers win by having more ads SEEN
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How Gatorade and Revlon Optimize with StickySticky September 2013
Digital Campaign for Gatorade: Viewability = 100%
22013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com Rantsports.com
Digital Campaign for Gatorade: SEEN range from 13% - 50%
32013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
22%
50%
26%
22%13%
SEEN varied significantly between both sites and ad placements.
Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com Rantsports.com
SEEN range from 13% - 50%, with an average of 27%
42013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
%
Avoid underperforming sites, and increase the average SEEN level with 43%
52013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
22%
50%
26%
22%13%
Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com Rantsports.com
Digital Campaign for Revlon: Viewability = 100%
62013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com
Digital Campaign for Revlon: SEEN range from 9%- 65%, Average 27%
72013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
14%
9%
33%
39%
16%
9%
10%
33%
65%
SEEN varied significantly between both sites and ad placements
www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com
Avoid underperforming sites, and increase the average SEEN level 47%
82013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
14%
9%
33%
39%
16%
9%
10%
33%
65%
• Brands win by optimizing buy• Publishers win with high levels of ad engagement & larger ad buys• Agencies win by helping increase campaign value
www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com
Optimize your media plan with SEEN data. It’s simple.
92013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary