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Slides to accompany my introductory talk at the avant première of "The Social Network" at Kinepolis cinema, Brussels on 13 October 2010.
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How Facebook changed the way we live our lives and do
business
Clo Willaerts
13 October 2010
Kinepolis, Brussels
About.me/clo
The Social Network
Everyone is on Facebook
Time sink
Identity
“On the internet, nobody knows you’re a dog”
(Peter Steiner, 1993 The New Yorker)
Alter Ego: gamers and their avatars (2007, Robbie Cooper)
Alter Ego: gamers and their avatars (2007, Robbie Cooper)
Sharing
Privacy
“Like”
Mobile
Trigger
Catching a lead in mid-air
T-shirt brands
Fans
Discounts & promotions
Product innovation
Poking
