Upload
mason-pelt
View
102
Download
2
Tags:
Embed Size (px)
Citation preview
How Facebook Ads Fit Into A Lead Funnel
Awareness
Interest
Conversion
Advocacy
How Facebook Ads Fit Into Your Funnel
You can’t use Facebook to drive sales, because I’ve never seen a
conversion from Facebook. I think you just doesn’t know how analytics work… Last click
attribution is dead.
RIP Last Click Attribution
Last Click Attribution Linear AttributionV.S
Goals
Optimize Content
Targeting
Viral Cycle
Before you Start• Determine Goals • Establish a Budget • Define a Target Market • Develop a Content Strategy • Set Up Tracking