HOW EFFECTIVE WAS THE COMBINATION OF YOUR MAIN TEXT AND YOUR ANCILLARY TEXTS?

THE THREE TEXTS

DIGI PACK WEBSITE MUSIC VIDEO

BRANDING Character image/ iconography Across the three texts we put a lot of emphasis on branding , we wanted to market Alex as the centre of attention and at the centre of the brand; taking into consideration Richard Dyers star theory we knew that to market our brand efficiently we would need to sell it across all three of our texts. As such we developed our own house style that reflected both our artist and our song selection, using bright colours that appeal to both the fashion tastes of our target audience and are in keeping with the colour scheme across our brand. We made sure to include the specific iconography of skating, hoodies, graffiti and London to create an image reflecting our target audience that they could relate to, this type of brand recognition is recognised by Maslow's hierarchy of needs as creating belonging and self esteem which would build a stringer relationship between audience and product.

Texts- fonts The typeface that we used through all our products was consistent we decided to use a straight white font because we wanted to balance the use of vibrant and clear colours on our designs and to give our artist a professional brand identity. I specifically suggested the use of sans serif and serif fonts because as well as being modern it was a masculine font; the use of a masculine font suggests to the audience that the star Alex possesses similar masculinity. This is another technique in audience gratification as for both females a males a masculine character is desired as males look up to and want to emulate the star and females want to be with him. The use of white serif text was consistent on our website although we made the font bolder because we wanted our website and the name Alex Jones as a whole to be more eye catching.

BRANDING

Props/Costume After having decided on the song knew that we decided on how we would dress our artist, we chose a purple cheque shirt both because the colour choice reflects the funky genre but because this style is also very popular with young people today. And so we made sure that this was repeated across all texts to compound the iconography; We did the same with the roller blades because we wanted the skate image to be fore fronted.

Colours and EffectsSimilar to the costuming we chose a purple colour scheme because it fit in well with the theme and matched what the artist was wearing, in all photographs and images used we also included a coloured vintage filter that gave the images a 80’s feeling that fit the colour scheme. After researching similar products we decided to add a similar colour filter to the music video itself using the colourising tool in final cut to give it both a professional and vintage visuals, although unfortunately the days we filmed were quite dull at times and the as bright as we would have liked which meant that at times the effect was ruined.

FUNCTION Functionally all three texts worked well together and balanced each other out the music video itself is the most direct of the three texts naturally and after the audience has seen the music video first because it has the most mediums available for access they can then go to the website for instance provided our target audience with an in depth view of our artist. There were more photos available to view, biographical information as well as an interactive platform that fans can use to interact with Alex through social media such as via a Facebook page; the digi-pack also has an inside section with photographs and some information but has less detail then the website and gives fans a taster directing them to the website if they want to have more information; and we tried to use direct address and close ups as much as possible to ensure that there was a direct relationship being formed with the viewers and as many of the photos were taken on set the link is strengthened further.