How Effective Sales People are Making

the

Most of Social Media

What are Your Objectives?

I. Acquire New Customers

II. Engage Existing Customers

III. Recognize industry influencers

IV. Make better use of tradeshows & tradeshow contacts

V. Enhance customer value

How Do You Achieve Your Objectives?

I. Listen to current customers

II. Find the online forums that attract new customers

III. Contribute to these discussions & listen to the answers

IV. Communicate features & benefits of your organization

V. Connect existing customers with your organization’s members and

leadership

LinkedIn Discussion ForumsWhat are Your Competitors Talking About?

LinkedIn Discussion ForumsCreate Your Own Forum

Bridge the Gap Between LinkedIn, Facebook, and Twitter

• Use your company web site as the central location for all detailedinformation, event calendars, articles, press releases, and new products orservices.

• Send a tweet through Twitter directing followers to your company web site,LinkedIn discussions, event calendars. Be sure to utilize a shortened URL toenable tracking and ease of access with 140 limit of characters.

• Utilize LinkedIn discussion groups, emails to your connections, and LinkedInEvents to build a bridge to your web site. Utilize a shortened URL to link to yourweb site and track efficacy.

• Utilize Facebook to further engage audience as well as reach an audience thatmay be more “facebook-friendly” than LinkedIn.

Attached shorten URL links to your LinkedIn discussions, comments, and track the click-throughs to uncover potential new geographic markets/hubs. (See who’s interested in what you have to say)

51%

20%

5%

3%

7%

10%

3%1%

United States

India

Argentina

Italy

London

Nigeria

Denmark

Brazil

Metrics/Results

Determine if you are achieving our objectives

I. Did you acquire new customers?

II. Has engagement increase amongst existing Customers?

III. Are you recognized as industry influencers?

IV. Did you make better use of tradeshows & tradeshow

contacts

V. Have you enhanced customer value