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SurveyMonkey's CEO, Dave Goldberg, stops by Bloomberg West to talk about how people are using Twitter and usage trends in light of the company's reports earnings.
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1/28
98.14% 475
1.86% 9
Q1Haveyouheardofthesocialnetwork,Twitter?
Answered:484 Skipped:0
Total 484
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Yes
No
2/28
39.58% 188
60.42% 287
Q2DoyoucurrentlyhaveaTwitteraccount?
Answered:475 Skipped:9
Total 475
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Yes
No
3/28
8.36% 24
91.64% 263
Q3HaveyoueverhadaTwitteraccount?Answered:287 Skipped:197
Total 287
Yes
No
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Yes
No
4/28
30.42% 80
9.51% 25
4.56% 12
1.14% 3
31.18% 82
13.31% 35
9.89% 26
Q4WhyhaveyouneverhadaTwitteraccount?
Answered:263 Skipped:221
Total 263
# Other(pleasespecify) Date
1 Iprefertalkingtopeople. 7/24/201410:29PM
2 Ihavenouseforit. 7/24/201410:18PM
3 DoIreallywanttotellpeoplewhatI'mupto? 7/24/20149:47PM
4 don'tseetheneed 7/24/20149:12PM
5 Iamahumannotabird 7/24/20149:08PM
6 FACEBOOK.ONEISENOUGH 7/24/20148:39PM
7 tooadd 7/24/20148:31PM
8 Don'twanttousesocialmedia 7/24/20147:44PM
9 Idon'thavea"smartphone"andconsiderTwitternotuseful. 7/24/20147:03PM
10 IfindthewholeideaofTwitterstupid. 7/24/20147:00PM
11 OnDial-up,andspeedisslow 7/24/20146:49PM
12 Ijustdon'twantaTwitteraccount 7/24/20146:49PM
13 Didn'tfinditnecessary 7/24/20146:45PM
14 I'dratherbedead 7/24/20146:40PM
15 147wordsarenotenough 7/24/20146:30PM
16 Notreallyinterestedthatmuch 7/24/20146:20PM
17 Idon'ttext 7/24/20146:08PM
18 Neverreallysawtheneed. 7/24/20145:53PM
19 Notinterested 7/24/20145:53PM
Idonotusesocialmedia...
ThosewhoIcommunicate...
Ihavetoomanysocial...
IfindTwittertooconfusing
IdonotfindTwitteruseful
Iamunfamiliarw ...
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Idonotusesocialmediaingeneral
ThosewhoIcommunicatewithdonotuseTwitter
IhavetoomanysocialmediaaccountstouseTwitter
IfindTwittertooconfusing
IdonotfindTwitteruseful
IamunfamiliarwithTwitter
Other(pleasespecify)
5/28
20 Idon'townasmartphone. 7/24/20145:35PM
21 Idon'tknowhowitworks. 7/24/20145:25PM
22 Ijusthaven'tgottenaroundtogettinganaccount. 7/24/20145:17PM
23 ParentsrefusetoletmehaveaTwitteraccount 7/24/20144:51PM
24 justnotinterested 7/24/20144:44PM
25 Notintrestedintheservicethattwitteroffers. 7/24/20144:39PM
26 FuckthatcrapandALL"soshulmeedeeyaa" 7/24/20143:58PM
6/28
33.33% 8
0.00% 0
0.00% 0
20.83% 5
0.00% 0
25.00% 6
20.83% 5
Q5Whichofthefollowingstatementsbestdescribeswhyyoudon’tuseTwitter?
Answered:24 Skipped:460
Total 24
# Other(pleasespecify) Date
1 Doesnotallowverylongmessages 7/24/20148:01PM
2 Keptgettinghacked. 7/24/20147:31PM
3 toomuchwastedtime 7/24/20145:58PM
4 ifinditnarc ic istic 7/24/20145:21PM
5 Icouldn'tusemynameoralias 7/24/20145:13PM
Ifounditboring
Idislikedthecontent
Ifoundthesitehardto...
Notenoughofmyfriendso...
Idon’thavetime
I’mjustnotinterestedi...
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Ifounditboring
Idislikedthecontent
Ifoundthesitehardtouse
NotenoughofmyfriendsorpeopleI'minterestedinusedit
Idon’thavetime
I’mjustnotinterestedinusingit
Other(pleasespecify)
7/28
22.34% 42
31.91% 60
30.32% 57
10.64% 20
4.79% 9
Q6HowlonghaveyouusedTwitter?Answered:188 Skipped:296
Total 188
Lessthanayear
1-2years
2-4years
4-6years
6+years
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Lessthanayear
1-2years
2-4years
4-6years
6+years
8/28
48.40% 91
8.51% 16
37.77% 71
5.32% 10
Q7WhichdevicedoyoucheckTwitterfromthemostoften?
Answered:188 Skipped:296
Total 188
# Other(pleasespecify) Date
1 Laptop 7/25/20148:38AM
2 Idon'tactuallycheck/useitvirtuallyatall-excepttosignupforcontests 7/25/20147:05AM
3 don'tcheckit 7/25/20146:36AM
4 idon'tcheck 7/24/20147:42PM
5 idontuseit 7/24/20146:29PM
6 Idon'teverchecktwitter 7/24/20146:06PM
7 Idon'tcheckit 7/24/20145:37PM
8 None,Ineverlookatit. 7/24/20145:27PM
9 Rarelycheckitatall. 7/24/20145:24PM
10 never 7/24/20145:00PM
Smartphone
Tablet
PC
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Smartphone
Tablet
PC
Other(pleasespecify)
9/28
15.96% 30
17.02% 32
8.51% 16
25.53% 48
32.98% 62
Q8Howoftendoyounoticeadvertisementsorsponsoredcontenton
Twitter?Answered:188 Skipped:296
Total 188
Ialwaysnoticeadso...
Iusuallynoticeadso...
Inoticeadsorsponsored...
Ioccasionallynoticeadso...
Inevernoticeadsor...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Ialwaysnoticeadsorsponsoredcontent
Iusuallynoticeadsorsponsoredcontent
Inoticeadsorsponsoredcontentabouthalfthetime
Ioccasionallynoticeadsorsponsoredcontent
Inevernoticeadsorsponsoredcontent
10/28
21.28% 40
14.89% 28
18.09% 34
15.96% 30
29.79% 56
Q9HowmuchdotheadsorsponsoredcontentonTwitterbotherorannoyyou?
Answered:188 Skipped:296
Total 188
Alot
Amoderateamount
Some
Alittlebit
Notatall
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Alot
Amoderateamount
Some
Alittlebit
Notatall
11/28
45.74% 86
14.89% 28
25.00% 47
36.17% 68
27.13% 51
54.79% 103
20.74% 39
28.19% 53
19.15% 36
18.09% 34
19.15% 36
15.43% 29
20.21% 38
Q10WhattypesofpeopleororganizationsdoyoufollowonTwitter?Checkallthat
apply.Answered:188 Skipped:296
Newsoutlets
Lifestyleblogs/outlets
Charities,associations...
Celebrities
Athletes
Friends&family
Mov ies&TVshows
Science&techcontent...
Governmentagencies
Politicians
Restaurants/localbusinesses
Notablebrands
Companies
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Newsoutlets
Lifestyleblogs/outlets
Charities,associations,politicalorganizations
Celebrities
Athletes
Friends&family
Movies&TVshows
Science&techcontentproducers
Governmentagencies
Politic ians
Restaurants/localbusinesses
Notablebrands
Companies
12/28
22.34% 42
TotalRespondents:188
# Other(pleasespecify) Date
1 Games 7/25/201410:40AM
2 Don'tuseTwitteroften 7/25/201410:40AM
3 Youtubers 7/25/201410:34AM
4 eSportsandeSportsplayers 7/25/20147:17AM
5 None 7/25/20146:51AM
6 none 7/25/20146:36AM
7 Sports 7/25/20143:53AM
8 Mostlyyoutubers 7/25/201412:38AM
9 religiousleaders 7/25/201412:18AM
10 none 7/24/201411:11PM
11 Politicalcommentators 7/24/201411:05PM
12 Comedy,comedywriters&comedians 7/24/201410:34PM
13 moblegames 7/24/201410:02PM
14 bands 7/24/20149:35PM
15 comedywriters 7/24/20148:21PM
16 none 7/24/20148:12PM
17 Notablepersonalitiesintheinternettechfield 7/24/20147:57PM
18 none 7/24/20147:42PM
19 idon'tfollowanyone 7/24/20147:38PM
20 tradeorganizations 7/24/20147:28PM
21 Professionalconsultants 7/24/20147:27PM
22 don'treallyuseitmuch 7/24/20147:05PM
23 Journalists,comedians 7/24/20146:41PM
24 none 7/24/20146:29PM
25 authors 7/24/20146:22PM
26 None 7/24/20146:06PM
27 BlogsontopicsinwhichIaminterested 7/24/20145:48PM
28 none 7/24/20145:38PM
29 Humorists 7/24/20145:33PM
30 currentlynone 7/24/20145:28PM
31 Irarelyusetwiter. 7/24/20145:25PM
32 investments 7/24/20145:19PM
33 Vegans 7/24/20145:16PM
34 nudechicks 7/24/20145:15PM
35 noneneveruseit 7/24/20145:08PM
36 Finance 7/24/20144:46PM
37 None 7/24/20144:44PM
38 Idon'tuseitanymore 7/24/20144:43PM
39 Onlyothersinmyfield 7/24/20144:35PM
40 GospelMusicLovers 7/24/20144:34PM
41 Idon'tfollowanyone,Ithinktwitterisstupid 7/24/20144:27PM
42 Ifollownoone 7/24/20144:24PM
Other(pleasespecify)
13/28
21.81% 41
5.32% 10
17.55% 33
8.51% 16
7.98% 15
2.66% 5
23.40% 44
12.77% 24
Q11HowoftendoyoucheckorlogintoTwitterviamobileoronline?
Answered:188 Skipped:296
Total 188
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
14/28
5.85% 11
3.19% 6
12.23% 23
3.72% 7
13.30% 25
3.72% 7
22.34% 42
35.64% 67
Q12Howoftendoyoupostatweet?Answered:188 Skipped:296
Total 188
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Afewtimesaday
Onceaday
Afewtimesperweek
Onceaweek
Afewtimesamonth
Onceamonth
Lessthanonceamonth
Never
15/28
10.11% 19
26.60% 50
40.43% 76
22.87% 43
Q13Generallyspeaking,whattimeofdaydoyouuseTwittermostoften?
Answered:188 Skipped:296
Total 188
Inthemorning
Intheafternoon
Intheevening
Iuseitconsistently...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Inthemorning
Intheafternoon
Intheevening
Iuseitconsistentlythroughouttheday
16/28
16.49% 31
5.85% 11
7.45% 14
9.04% 17
3.72% 7
1.06% 2
26.60% 50
29.79% 56
Q14Generallyspeaking,whatdoyouTweetmostabout?Answered:188 Skipped:296
Total 188
# Other(pleasespecify) Date
1 None 7/25/201410:41AM
2 None 7/25/201410:40AM
3 Idon'ttweet,Ijustread. 7/25/201410:37AM
4 Idon'tpost 7/25/201410:34AM
5 Nothing 7/25/201410:23AM
6 Don'tpost. 7/25/201410:20AM
7 Idon'ttweet,useittofollowothers 7/25/201410:17AM
8 Idonttweet 7/25/201410:14AM
9 eSportsEvents 7/25/20147:18AM
10 Tech 7/25/20147:06AM
11 Idon't 7/25/20146:52AM
12 na 7/25/20146:37AM
13 Nothing 7/25/20145:51AM
14 music 7/25/20144:05AM
15 Contests 7/25/20143:54AM
16 Respondtoyoutuber'squestionsorsendthempictures,alsocomplimentontherevidsoradviceonthem. 7/25/201412:41AM
News/currentevents
Business
Entertainment(TV,mov ies,...
Sports
Politics
Customerserv ice
Mypersonallife
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
News/currentevents
Business
Entertainment(TV,movies,etc.)
Sports
Politics
Customerservice
Mypersonall i fe
Other(pleasespecify)
17/28
17 notveryoften 7/24/201411:12PM
18 Idon't 7/24/20149:36PM
19 idonttweet 7/24/20148:23PM
20 N/A 7/24/20148:13PM
21 Faith 7/24/20148:00PM
22 iknowlongertweet 7/24/20147:43PM
23 nothing 7/24/20147:39PM
24 Idon'ttweet 7/24/20147:39PM
25 Idon'ttweet 7/24/20147:28PM
26 Nothing 7/24/20147:16PM
27 n/a 7/24/20147:07PM
28 idonttweet 7/24/20146:56PM
29 anything 7/24/20146:38PM
30 idont 7/24/20146:30PM
31 Haven'ttweeted 7/24/20146:25PM
32 N/A 7/24/20146:10PM
33 Idon'ttweet 7/24/20146:08PM
34 nothingIfollow 7/24/20145:51PM
35 Research 7/24/20145:49PM
36 nothing 7/24/20145:38PM
37 humor 7/24/20145:33PM
38 N/A 7/24/20145:30PM
39 Ineverpost. 7/24/20145:29PM
40 nothing 7/24/20145:29PM
41 Ialmostnevertweet. 7/24/20145:26PM
42 http://legacyofpythagoras.wordpress.com/2014/04/10/master-l ist-of-vegan-info 7/24/20145:18PM
43 funnyfakefacts 7/24/20145:16PM
44 Sweepstakes 7/24/20145:13PM
45 IneverTweet 7/24/20145:09PM
46 "#badtweet" 7/24/20145:05PM
47 nothing 7/24/20145:00PM
48 haven'ttweeted 7/24/20144:50PM
49 don'ttweet 7/24/20144:46PM
50 Nothing. 7/24/20144:43PM
51 Food 7/24/20144:37PM
52 Sharinginterestingartic lesfromthewebofallsubjects 7/24/20144:37PM
53 GospelMusic 7/24/20144:36PM
54 Itemsofinterestinmyfield,andretweetingsamebyothers 7/24/20144:36PM
55 Iamnotatwit,Idon'ttweet 7/24/20144:28PM
56 OnlineGaming 7/24/20144:25PM
18/28
12.23% 23
69.15% 130
18.62% 35
Q15Generallyspeaking,wouldyouconsideryourselfactiveonTwitter
(regularlyTweetingorre-Tweeting)orpassive(readingtheTweetsofothers,but
rarelyTweetingorre-Tweeting)Answered:188 Skipped:296
Total 188
Active
Passive
Anevenmixofboth
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Active
Passive
Anevenmixofboth
19/28
4.79% 9
15.96% 30
53.72% 101
11.70% 22
13.83% 26
Q16Inoneyear’stime,doyouthinkyou’llbeusingTwittermore,less,oraboutthesameamountasthanyoucurrentlydo?
Answered:188 Skipped:296
Total 188
Muchmore
Somewhatmore
AboutthesameasIdonow
Somewhatless
Muchless
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Muchmore
Somewhatmore
AboutthesameasIdonow
Somewhatless
Muchless
20/28
80.32% 151
63.83% 120
67.02% 126
81.38% 153
74.47% 140
51.06% 96
57.45% 108
54.26% 102
55.85% 105
69.15% 130
61.70% 116
64.36% 121
Q17Ofthefollowingtypesoforganizations/peoplelisted,whichwouldyouexpecttohaveaTwitteraccount?
Pleaseselectallthatapply.Answered:188 Skipped:296
Newsoutlets
Lifestyleblogs/outlets
Charities,associations...
Celebrities
Athletes
Friends&family
Mov ies&TVshows
Science&techcontent...
Governmentagencies
Politicians
Restaurants/localbusinesses
Notablebrands
Companies
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Newsoutlets
Lifestyleblogs/outlets
Charities,associations,politicalorganizations
Celebrities
Athletes
Friends&family
Movies&TVshows
Science&techcontentproducers
Governmentagencies
Politic ians
Restaurants/localbusinesses
Notablebrands
21/28
62.77% 118
7.45% 14
TotalRespondents:188
# Other(pleasespecify) Date
1 Internetpersonalities 7/25/201410:35AM
2 Everyone 7/25/201410:24AM
3 Spiritualleaders 7/25/201412:20AM
4 Pranksters&trolls 7/24/201410:37PM
5 Writers/bloggers 7/24/20147:27PM
6 Religiousandeducationalinstitutions 7/24/20146:45PM
7 notsure 7/24/20146:31PM
8 authors 7/24/20146:23PM
9 Don'tcare,hatetwitter. 7/24/20145:29PM
10 Anyorganizationwithapublic relationsormarketingdepartment. 7/24/20145:27PM
11 http://legacyofpythagoras.wordpress.com/2014/04/10/master-l ist-of-vegan-info 7/24/20145:24PM
12 ourjerkpresident 7/24/20145:01PM
13 notsure. 7/24/20144:44PM
14 InternetTrolls 7/24/20144:25PM
Companies
Other(pleasespecify)
22/28
33.51% 63
12.77% 24
11.70% 22
40.43% 76
24.47% 46
22.34% 42
17.55% 33
25.00% 47
5.32% 10
11.70% 22
7.98% 15
7.98% 15
7.45% 14
Q18Whichofthefollowingpeopleororganizationscreatethemostinteresting
contentonTwitter?Answered:188 Skipped:296
Newsoutlets
Lifestyleblogs/outlets
Charities,associations...
Celebrities
Athletes
Friends&family
Mov ies&TVshows
Science&techcontent...
Governmentagencies
Politicians
Restaurants/localbusinesses
Notablebrands
Companies
Other(pleasespecify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Newsoutlets
Lifestyleblogs/outlets
Charities,associations,politicalorganizations
Celebrities
Athletes
Friends&family
Movies&TVshows
Science&techcontentproducers
Governmentagencies
Politic ians
Restaurants/localbusinesses
Notablebrands
Companies
23/28
17.55% 33
TotalRespondents:188
# Other(pleasespecify) Date
1 Notsure;hardlyusetwitter 7/25/201410:42AM
2 Games 7/25/201410:41AM
3 Internetpersonalities 7/25/201410:35AM
4 noidea 7/25/20147:07AM
5 none 7/25/20146:37AM
6 Noneoftheabove 7/25/20143:31AM
7 IreallyonlyfollowYoutuberstobehonest 7/25/201412:43AM
8 notsure 7/24/201411:13PM
9 Politicalcommentators 7/24/201411:10PM
10 Comedians&ComedyWriters 7/24/201410:37PM
11 bands 7/24/20149:37PM
12 probablyjustindividuals 7/24/20148:14PM
13 Notablepeopleintheinternettechfield 7/24/20147:59PM
14 Noneofitisinteresting 7/24/20147:39PM
15 Idon'tknow 7/24/20147:30PM
16 Bloggers&writers 7/24/20147:27PM
17 Don'tknow 7/24/20147:21PM
18 noidea 7/24/20147:08PM
19 none 7/24/20146:57PM
20 Journalists 7/24/20146:43PM
21 notsure 7/24/20146:31PM
22 None 7/24/20146:31PM
23 It'sallrubbish.Abunchofcrappyrantsaboutthingsthatotherpeopledon'tl ikelycareabout. 7/24/20146:09PM
24 nobody,inmyopinion,createsanythinginterestingonit 7/24/20145:39PM
25 humorists 7/24/20145:34PM
26 Don'tcare,hatetwitter. 7/24/20145:29PM
27 noidea 7/24/20145:29PM
28 Ihavenotfoundinterestingcontentontwitter. 7/24/20145:27PM
29 none 7/24/20145:20PM
30 itsallbs 7/24/20145:11PM
31 reallynotabletojudgethat 7/24/20144:52PM
32 Don'tknow 7/24/20144:44PM
33 Peersinmyworkfield(whichareallIeverreallysee) 7/24/20144:37PM
Other(pleasespecify)
24/28
100.00% 484
0.00% 0
Q19GenderAnswered:484 Skipped:0
Total 484
Male
Female
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Male
Female
25/28
0.00% 0
22.11% 107
26.03% 126
28.10% 136
23.76% 115
Q20AgeAnswered:484 Skipped:0
Total 484
<18
18-29
30-44
45-60
>60
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
<18
18-29
30-44
45-60
>60
26/28
12.35% 50
17.78% 72
35.80% 145
21.73% 88
12.35% 50
Q21HouseholdIncomeAnswered:405 Skipped:79
Total 405
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
27/28
2.69% 13
9.30% 45
30.58% 148
34.09% 165
23.35% 113
Q22EducationAnswered:484 Skipped:0
Total 484
Lessthanhighschooldegree
Highschooldegree
SomecollegeorAssociate...
Bachelordegree
Graduatedegree
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
Lessthanhighschooldegree
Highschooldegree
SomecollegeorAssociatedegree
Bachelordegree
Graduatedegree
28/28
6.63% 32
10.97% 53
15.11% 73
7.66% 37
19.46% 94
4.55% 22
9.73% 47
5.59% 27
20.29% 98
Q23Location(CensusRegion)Answered:483 Skipped:1
Total 483
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AnswerChoices Responses
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific