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Sascha Pallenberg email: [email protected] Twitter: @sascha_p Netbooknews.com .de und bald Mobilegeeks.com .de

How Android takes over the Tablet Market

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2011 has been already a very competitive year on the tablet market and Android gained over 40% of marketshare. By the end of 2012 Android will have gained more than 50%. I am showing you the history of the tablet pc and the challenges for this market.

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Page 1: How Android takes over the Tablet Market

Sascha Pallenberg

email: [email protected]: @sascha_p

Netbooknews.com .de

und bald

Mobilegeeks.com .de

Page 2: How Android takes over the Tablet Market
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The history of the tablet pc

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2010

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2006

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2004

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1994

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1973

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1526 A.D.

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1968

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“we have always been shameless about stealing great ideas”

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1989

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Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

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Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

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Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11

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Tablet Market 2011

DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Whitebox Makers Second Highest in Global Tablet PC Market Behind Apple

Whitebox Tablet PC Shipment Growth Over 230% Q/Q in Q1’11

Apple remains the leader in the tablet PC market with a 54% share

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Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

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Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

ca. 5 Mio Kindle Fire

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Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

ca. 5 Mio Kindle Fire

ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)

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Tablet Market 2011

ca. 45 – 50 Mio iPads

ca. 25 – 30 Mio Android Tablets

ca. 5 Mio Kindle Fire

ca. 5 Mio Premium Brand Tablets (Acer, ASUS, Motorola, Samsung...)

ca. 20 Mio White Box Tablets!

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7-inch 800x480

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7-inch 800x480

1.2Ghz Cortex-A9

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7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

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7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

512MB RAM/4GB Flash

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7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

512MB RAM/4GB Flash

HDMI Out (1080p)

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7-inch 800x480

1.2Ghz Cortex-A9

Mali 400 GPU

512MB RAM/4GB Flash

HDMI Out (1080p)

$60!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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Lowcost tablets are the most disruptive devices of the decade!

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And they will all run on

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Tablets 2011

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Tablets 2012

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SoCs 2011

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SoCs 2012

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One more thing...

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What about the patent war?

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Best of Florian Mueller

"As a European consumer, I don't want to be held hostage by companies that use industry standards as a nuclear weapon and restrict choice" (Mueller on Motorola)

"Today's ruling is significant bad news for Android at large, and Google," "Today's ruling … show that the noose keeps tightening around Android's neck in many ways." (Mueller after Motorola lost the “Slide to Unlock” trial against Apple)

“almost all smartphone-related patent litigation involves Android, and Android is on the losing track by objective standards” (Mueller on Google+)

“I am sure that we will have to pay at least a $100 licence fee for every Android device in the near future” (Mueller in the Stern magazine)

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Last but not least...

“Courts around the world are banning Android devices and dismissing counterclaims -- I let the judges speak for me. They validate what I say”

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Let's stay with the facts

Not a single Android device got banned because of Android!

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By the end of 2012 Android will outsell iOS on the tablet market!

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Q & A