Why Traditional BI Needsa New ApproachHow agile BI delivers business value

By: Gerry BrownSponsored by: LogiXML

Speakers

David AbramsonDirector of Product Management LogiXML

Gerry BrownDirectorMIS Associates Limited

Agenda

1. Where is BI today?2. The traditional approach to BI3. Issues with the traditional approach4. Why agile BI offers a viable alternative5. LogiXML: agile BI demonstration6. Q & A

BI is a Paradox

“If Business = the tasks we undertake to increase revenues, profits, and

shareholder value? And . . .

Intelligence = thinking; deductive; reasoning; being smart

Does Business + Intelligence = the thinking required to increase profits?”

Do These Characters Symbolise BI?

From the gut?Entrepreneurial?

Decisive?Risk managers?

Investigative?Curious?

Deductive?Data-driven?

&

Business

Intelligence

Will BI Make You and Your Company Superhuman?

BI Helps Individuals and Organisations to Be More Accountable

W. Edwards Deming

“In God we trust; all

others must bring data”

Traditional BI Vendors

What’s Wrong with Traditional BI?

Implementation Requirements

Time

Skills availability

Systems and data integration

Consulting

Big budgets

Business buy-in / user acceptance

Change management

Executive sponsorship

Risk

Maintenance Issues

Support for customisations

Training

Active end use

Competency Centres

IT admin and change requests

Upgrades management

Heavyweight code base

Compatibility with other IT changes

Accountability for success

Traditional BI was Designed forLarge Enterprises IT Architectures

Agile BI is designed for end user productivity

Vs.

So What Does Agile BI Look Like?

Quick to install Low cost entry point and Total Cost of Ownership (TCO) Flexible / adaptable / extensible - encourages

experimentation Web-based / available in the Cloud Easy to use: guided and self-service Embedded rather than separated Encourages IT and business collaboration for mutual

self-interest

What Does Agile BI Do for You?

3D views of enterprise data Multiple views of data

Performance measurement Quality management

Near real-time data Alerts and reports

What Does Agile BI Deliver?

Visualisation Insights

Reveals trends Extrapolates the future

Management reporting

Empowers collaboration

User-led BI Innovations

Gaming – Harrah’s Casino Retail – Tesco Credit cards – Capital One Online – Amazon FMCG – Procter & Gamble

What Do You Need to Think About First?

End user needs Data sources, availability, sharing and collaboration Data security Strategic, financial, operational BI Thinking, planning, creativity time Capturing best practices Defined discrete projects delivering measurable ROI A business + IT partnership

The Business Case

Keep it short Sell the benefits - the KISS principle Low cost start and provides ‘quick wins’ Measurement – a few simple KPIs Envision the ‘big picture’ future Good business cases are measurable,

understood, aligned, and supported

A Roadmap to BI Applications Maturity

Augment existing data capture

Identify discreteuser-driven projects

Start small; work with your vendor to develop apps

Build champions and evangelists

Add Board-levelreporting

Start experimenting

Identify innovative appsoffering competitive advantage

Make data fun rather than a chore . . .

Conclusions & Recommendations

BI is now a business imperative Traditional BI is succeeded by Agile BI Agile BI is for all sizes of organisation - it’s

affordable, fast, flexible, easy to use, available on the Web

BI requires active involvement and engagement –a journey not a destination

Start evaluating BI now – a BI-driven competitive advantage takes time to develop

BI is a Business AND IT collaboration

Thank you for your time and attention . . . now it’s time for a demo!

http://misassocs.comhttp://twitter.com/gerrybrown

LogiXML

Founded in 2000 First to market with web-based BI Headquartered in Mclean, VA (near

Washington, DC)– Offices/partners in Europe

and Australia

LogiXML

High customer ratings in Gartner BI Platforms User Survey– Software & support quality– Overall customer experience

Over 700 customers worldwide– Over 50% are ISVs and SaaS companies– 10 year old dedicated OEM practice

Overall Customer Experience

Interactive Medica Transforms User Experience with Embedded Analytics

The Customer– Supplier of SaaS

applications to the life sciences industry

The Challenge– Develop and maintain useful, easy to understand

analytics– Dundas visualizations and .NET report creation

difficult

Interactive Medica Case Study Cont.

The Solution– Logi Info

The Results– Interactive dashboards – Territory Planner leveraging database write-back– Internal adoption

LogiXML – How it works

Logi Info Studio

Transactional Data Sources(SQL, XML, etc.)

Report Definitions(XML Files)

Web Server

Web ServicesProvider

DataWarehouse

End User Web Brower

MetadataSummary Data

Raw Data

Internet orIntranet

End User Smartphone or Tablet

Thank You

LogiXML www.logixml.com sales@logixml.com

MIS Associates Limited http://misassocs.com http://twitter.com/gerrybrown