How 10 Corporate Executives Who Attended CES Approach Technology & Innovation

How 10 Corporate Execs Who Went to CES Approach

Technology & Innovation

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Each January, hundreds of CMOs, thousands of marketers and 170,000+ attendees descend on Las Vegas for the annual International Consumer Electronics Show. But much of the CES experience now happens outside of the convention center, in curated meet-ups, celebrity-packed parties and networking events with traditional and emerging media, technology and platforms. We curated some of the best quotes from the 2015 show about ways the world's largest corporations are approaching disruptive technologies and innovation more broadly. Enjoy.

Innovation Through the CES Lens


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1. Address Present and Future Needs2. Create True Consumer Value3. Solve Problems & Make Life Easier4. Find Potential Partners5. Instill Innovation in Your Culture6. Engage with Consumers Immediately 7. Reinvent Consumer Connections8. Fight for the Consumer’s Attention9. Make Informed Decisions10.Distribute Content Intelligently

Corporations See Disruptive Tech & Innovation As a Way to….


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“CES creates excitement and a focal point for the process because it brings our brands face-to-face with cutting-edge technologies, both for our present and future needs.”

— Mayur Gupta

@inspiremartech

Global Head, Marketing Technology & Innovation

Kimberly-Clark

Address Present and Future Needs

https://twitter.com/inspiremartech


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“We take special care to merge our designs with cultural observations. A lot of people are connecting a lot of ‘things,’ but very few are creating true consumer value. Whirlpool brand’s purposeful use of technology does not get in the way, it points the way.”

— Brett Dibkey

Vice President & General Manager,

Integrated Business Units Whirlpool Corporation

Create True Consumer Value


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“The Internet of Things is a huge buzzword, and is one that can scare off a lot of consumers. It’s really a category rather than a consumer term. We think that WeMo brings home the Internet of Things to a lot of people because we talk about solving problems and making life easier with easy, simple solutions, rather than focusing on the vastness of what the IoT encompasses.”

— Kieran Hannon

@kieranhannon

CMO Belkin

Solve Problems & Make Life Easier

https://twitter.com/kieranhannon


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“We left with a good intuition. We knew they had something special.”

— Bachir Zeroual

@Ze_Bach

Global Director, Marketing Ventures

The Coca-Cola Company

On a post-CES meeting with Misfit Wearables in 2013 after the CES buzz on

wearable tech caught the company’s attention. Resulted in the Coca-Cola Red

Shine, a Misfit device.

Find Potential Partners

https://twitter.com/Ze_Bach


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“During #CES2015 take the opportunity to inspire yourself to operationalize innovation into your organizational culture! #hackonomy”

— Bonin Bough

@boughb

VP of Global Media & Consumer Engagement Mondelēz International

Instill Innovation in Your Culture

https://twitter.com/boughb


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“With all of that data now available we see an opportunity to transform into a more human, frictionless, convenient and fun experience. It’s about understanding how do you use things that can get people to immediately engage with something that is so relevant and useful that it also brings value to them.”

— Deborah Wahl

@dlwahl1

CMO McDonald’s USA

Engage with Consumers Immediately

https://twitter.com/dlwahl1


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“The mindsets and the innovations that we can see here allow us to take them back and apply them to brands that may be old in how long they have been in market, but we can reinvent those connections with consumers in new and interesting ways.”

— Bob Rupczynski

@rupp

VP Media, Data, CRM Kraft Foods Group

Reinvent Consumer Connections

https://twitter.com/rupp


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“Most people don’t realize that digital is now bigger than our print business. We’re using every tool we have to fight for the consumer’s attention. When we do that well all the monetisation models will come and the consumer will pay for the content.”

— Bob Sauerberg

@bobsauerberg

President Condé Nast

Fight for the Consumer’s Attention

https://twitter.com/bobsauerberg


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“It’s not about IT anymore but rather how technology externally gets products to consumers and also helps you internally have as much transparency so that you can see as much information as possible and ultimately make decisions based on that information in a quick and intelligent way.”

— Randy Freer

President and COOFox Networks

Make Informed Decisions


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“If you can’t get your product distributed in ways that consumers want to consume that product then you better think long and hard about putting that investment into it in the first place.”

— Jay Rasulo

Senior EVP and CFO

The Walt Disney Company

Distribute Content Intelligently


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Sources1. Address Present and Future Needs - “CES 2015: Tuesday's Branded Tech

Buzz”2. Create True Consumer Value - “Whirlpool Imagines Smart Homes with a

Conscience at CES 2015”3. Solve Problems & Make Life Easier - “CES 2015: Belkin CMO Kieran Hannon on

Making Smart Homes Smarter”4. Find Potential Partners - “More Than the Next Shiny Object: Why Coke Is

Investing in Wearable Tech”5. Instill Innovation in Your Culture -

https://twitter.com/boughb/status/5523054871115489286. Engage with Consumers Immediately - “Five CES 2015 takeaways for

disruptive marketers”7. Reinvent Consumer Connections - “Why CES Matters: Understanding

Technology's Influence on Today's Marketer”8. Fight for the Consumer’s Attention - “Five CES 2015 takeaways for disruptive

marketers”9. Make Informed Decisions - “Five CES 2015 takeaways for disruptive marketers”10. Distribute Content Intelligently - “Five CES 2015 takeaways for disruptive

marketers”

http://www.brandchannel.com/home/post/2015/01/06/150106-CES-2015-Roundup.aspx

http://www.sustainablebrands.com/news_and_views/products_design/sustainable_brands/whirlpool_imagines_smart_homes_conscience_ces_2015

http://www.brandchannel.com/home/post/2015/01/08/150108-5Q-Belkin-Kieran-Hannon.aspx

http://www.coca-colacompany.com/stories/more-than-the-next-shiny-object-why-coke-is-investing-in-wearable-tech

https://twitter.com/boughb/status/552305487111548928

http://www.thedrum.com/news/2015/01/09/five-ces-2015-takeaways-disruptive-marketers

http://www.adweek.com/sponsored-ces-matters-understanding-technologys-influence-today-marketer





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