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HoverAds turn keywords into brand ambassadors hover.in allows portals & blogs to show contextual content when readers hover over keywords and phrases within the article HoverLeads allows marketers to drive lead-generation HoverAds allows custom-shaped & regular CPM ad-units As seen circa August 2010 in Contextual browsing for websites Contextual advertising for marketers HoverAds

Hover for Publishers and advertisers

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Page 1: Hover for Publishers and advertisers

HoverAds turn keywords into brand ambassadors

hover.in allows portals & blogs to show contextual content when

readers hover over keywords and phrases within the article

HoverLeads allows marketers to drive lead-generation

HoverAds allows custom-shaped & regular CPM ad-units

As seen circa August 2010 in

Contextual browsing for websites

Contextual advertising for marketers

HoverAds

Page 2: Hover for Publishers and advertisers

adsads

'Kw to Brand' recall

contextualcontextual browsingbrowsing

Why in-text makes senseAt the confluence of contextual browsing & advertising

while users are reading & engaged with content

Capturing intent in the TG

Page 3: Hover for Publishers and advertisers

Hover over targeted kwsBrand: Sikkim Manipal, 2 Million hovers tied to edu words

while users are reading & engaged with content

Page 4: Hover for Publishers and advertisers

Seamless Call-to-actionBrand: Symbiosis, 100+ leads per day + facebook likes

Results in kw to brand recall “ ” eg: Education = Your Brand

Page 5: Hover for Publishers and advertisers

CPM or CPL campaignsOver 30-40 edu/career + news portals, TG: 18-25 yrs

Eg: when any City is mentioned, show a local deal

Page 6: Hover for Publishers and advertisers

CPM or CPL campaignsOver 30-40 edu/career + news portals, TG: 18-25 yrs

Page 7: Hover for Publishers and advertisers

Custom Shaped HoveradsCPM ad-units showcasing brands like never before

Page 8: Hover for Publishers and advertisers

TG : 18-25 yrs IndiansEducational-Career Portals + Others based on campaign

http://indiaeducation.net http://maharashtraeducation.net http://puneeducation.net http://delhieducation.net http://tamileducation.net http://mumbaieducation.net http://upeducation.net http://rajasthaneducation.net http://keralaeducation.net http://adhraeducation.net http://haryanaeducation.net http://westbengaleducation.net http://andamaneducation.net http://hyderabadeducation.net http://pondicherryeducation.net http://bangaloreeducation.net http://chandigargheducation.net http://uttaranchaleducation.net http://meghalayaeducation.net

Edu-career contd.http://freshersworld.com http://jntuworldportal.blogspot.com/ http://admissionnews.com http://globalshiksha.comhttp://managementparadise.com http://indicareer.com

Newshttp://oneindia.inhttp://expressindia.com http://dinamalar.com Businesshttp://businessworld.inhttp://financialexpress.com

Our FocusUntil march 2011 → edu-career portalsMarch – August → finance & auto Aug – Dec 2011 → others

Page 9: Hover for Publishers and advertisers

Running a campaignDashboard to add kws & creative, pause/edit, see reports

Or ask your media planner to get in touch

Page 10: Hover for Publishers and advertisers

FAQ'sfor marketers,media planners to run a campaign on Hover

➔ What kind of campaigns can Hover run ? CPM and CPL starting at Rs. 100/- .

➔ What kind of ad-units does Hover serve ? Form-based banners, Custom-shaped ads ( 200x200) Display banners ( 100x80 img & text, as on Facebook )

➔ How many impressions,leads can I expect?Typically a million impressions or 1000's of leads / campaign

➔ On what portals ? What audiences ? We currently run on 30-40 edu-career portals with TG of 18-25

Page 11: Hover for Publishers and advertisers

Thanks.

Contact

Bhasker Kode aka Bosky Arun PrabhudesaiCEO, [email protected] [email protected] Hover Technologies Pvt. LtdPune | Mumbai | Delhi | Bangalore http://hover.in

HoverAds turn keywords into brand ambassadors

Bosky (+91 9767644631) or Arun ( +91 9822575676)