Whoever will consider themselves in this way, will get frightened of themselves, and, supposing they are held up by the mass that the natureendowed them with, between those two abysses of infinity and void, they will shiver in the sight of those wonders; and I believe that theircuriosity turning into admiration, they will be more inclined to contemplate them in silence than to seek them with presumption.Pascal, The two infinities, Pensées

Our two digital infinities: these are the assumption of this quarterly column, they are the GAFA - we had dedicated the end of 2014 to them -with our GAFAnomics study - and all those projects, those millions of o�en tiny projects, that flourish or proliferate, supported by thecrowd. This crowd, by means of the internet, becomes expert. Pascal, founding father of computer science, was right: curiosity turns itselfinto admiration, the presumption vanishes in front of the genius of the internets, but it would be a pity to stay silent when everything ischanging...

This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading platforms: Kickstarter, Indiegogo,AngelList, Product Hunt... And this time, we decided to shed light on GitHub, "the real open platform for code", halfway between aFacebook for coders and a so�ware factory outlet, limitless, to cra� new applications.

Our key learning, at the start of 2015: the crowd is keen on ambition and nostalgia. Startups devise new approaches to tackle Internetnavigation and search, but also payments, thus challenging Apple, Google and Amazon. You can more and more subscribe to everything,and probably sooner than later to anything. As regards nostalgia, what if emoticons were, at last, our Esperanto? What if social networkshad the memory of your granny? And we're pleased to notice (it's been for a few years now) the return of DIY within technology: buildingone's computer, subscribing to surprise bags for makers.

Retro or future, tiny or giant, Pascal, again, would have said: the Internet "is ageless, it is always nascent".

INTRO

Stéphane DistinguinCEO FABERNOVELIN

TRO

_GitHub, the real open platform for code_Build It Yourself_In search of Renewal_One Card to rule them all_Unlimited Subscriptions_Sharing Nostalgia_Goodbye to (alphanumeric) language _Contacts

SUMMARY

GitHub, the real openplatform for code

Created in 2008, GitHub has become the essentialwebsite for developers, regardless of their chosenlanguage. On this platform, they give open accessto their code, their software so that others can useand improve it.

Why should you pay attention to it?

It's not trivial to watch this platform and its"deposits"! As a real trends indicator, Github is anabsolute must for every project that will counttomorrow.

Moreover, the GAFA - Google, Apple, Facebook andAmazon - make no mistake about it and expresslyask their developers to contribute to the website'sprojects.

GITHUB,Social network for coders

GITH

UB, T

HE R

EAL

OPEN

PLA

TFOR

M F

ORCO

DE

2048Published on GitHub by the programmer Gabriele Cirulli, this mobile game quicklybecame popular. Especially thanks to its derivative versions: remix culture is a signof success, don't forget it.

PopcornTimePopcorn Time is a cross-platform application that allows you to watch movies andTV shows online for free. The program is a competitive alternative tosubscription-based video streaming services such as Netflix. Taken down by itsoriginal developers due to pressure from the MPAA, it has been deposed on GitHubin open source to enable its survival with forked versions.

APIfication of Reddit & HackerNewsBoth Reddit -the famous online communitys- and HackerNews -the social newswebsite created by the director of Y Combinator- unveiled on GitHub their API andsource code.

IT HAPPENED ON GITHUB

GITH

UB, T

HE R

EAL

OPEN

PLA

TFOR

M F

ORCO

DE

REMIX CULTUREWith derivate and forked works, GitHub is the land of Reappropriation. A sign of timebut also a new way to see what is succeeding, according to Lawrence Lessig's RemixCulture.

CODE'S DEMOCRATIZATION"Deposit", "bootstrap", "framework": GitHub's keywords converge towards one purpose:to simplify preexisting programming languages, and to make them more efficient intheir development and execution. But also handy. The popular Ruby on Rails language,easy to learn and practice, is a figure of this democratization of the code.

CULTURAL THINGS ON GITHUB

GITH

UB, T

HE R

EAL

OPEN

PLA

TFOR

M F

OR C

ODE

Build It Yourself

Far from the "cliché" of the dodgy DIYer or geek, thegrowing makers movement earns its pedigree. Thisyear, the TechShop fablab will open in Europe withLeroy Merlin, a chain belonging to Adéo, the thirdlargest DIY retail company in the world.

Today we extend our experimentations to ourtechnological devices, we go to fablabs to print keys orbuild Arduino-based connected objects. Also, amention to the Makerbox launched by Usbek et Rica,which grants you direct access to Paris's fablabs.

Why should you pay attention?

The "BYI movement" responds to both an increasedconsumer's concern about control and customization,and a growing need for technological accessibility anddemocratization. As in Africa, where there is anoutbreak of fablabs and where 3D printers andcomputers are built by recycling wastes.

MAKERS ARE GOINGHARD(WARE)

BUIL

D IT

YOU

RSEL

F

Kano

In 2013, 2 americans createdKano, a DIY and open sourcecomputer. Very affordable(99$) their "learn-to-codecomputer kit" was sent to18,000 people after a $1.5Mcampaign on Kickstarter inSeptember 2014.

Sam

Sam

SAM is a wireless electronicskit that will allow anyone tomake connected deviceswithout specialist codingskills. SAM seamlesslyintegrates hardware, softwareand the Internet.

WeIO

CROWD-FUNDED & CROWD-BUILT

Designed by the Frenchagency NoDesign, WeIO isan innovative open sourcehardware and softwareplatform for rapidprototyping and creation ofwirelessly connectedinteractive objects usingonly popular languagessuch as HTML5 or Python.

BUIL

D IT

YOU

RSEL

F

In search ofrenewal

The advent of smartphones brings about the need fora new search paradigm: whereas the web searchrelied on universal adresses to index content andservices, the mobile era has engendered bloated appstores and siloed apps, for which a connective tissue isclearly lacking, using private and public data withoutcompromising the former. A gap that new upstarts arewilling to fill (and conquer), building a new indexinfrastructure (called deep links) and a customizedsearch experience.

Why should you pay attention to it?

Look at the clout Google acquired starting from anuncontested superiority in search, and you willunderstand that the winning player will certainly bethe gatekeeper of our content for more than thedecade to come - and an Internet giant.

BAND OF BROWSERS

IN S

EARC

H OF

REN

EWAL

The unfolding quiet battle for mobile searchinvolves powerful incumbents (Google, Microsoft andYahoo) but also nimble challengers.

Vurb is a browser-based web application. Thiscontextual content engine is a platform that connectsand compiles relevant information. It gives you thepossibility to perform searches within the many nativeapps of your smartphone.

Relcy is building a search engine that searches acrossall the content on your mobile device to help you findwhat you are looking for in a faster and easier way anddeliver an intelligent and highly personalized searchexperience.

A MOBILE SEARCH

IN S

EARC

H OF

REN

EWAL

One Card to rulethem all

Credit cards are threatened to be wiped out from ourdigital future: even if devices such as Stripe's dongleare attempting to make them accepted in every store,new substitutes have recently emerged, from ApplePay to M-Pesa, a feature-phone-compatible mobilepayment system that has almost become universal inseveral African countries. Credit cards have barelychanged in several decades and may becomeirrelevant to the smartphone era.

Why should you pay attention?

Reinventing the credit card system means broadeningits function, from a dumb piece of plastic to anaggregator of multiple accounts and loyalty cards, aspending tracker, a fraud-prevention device, allcoupled with a mobile app... Through a truly hybrid(physical & digital) experience, credit cards couldbecome our "transactional identity" tomorrow.

FUTURE OF PAYMENTS: WITHOR WITHOUT CARDS?

ONE

CARD

TO

RULE

THE

M A

LL

It's no big news: several startups try to rethink the credit card as a unique card that willreplace the other ones. We already know the unsuccessful Coin or Clinkle. Here are thenew Knights:Plastc, who wants to turn all your cards into one sophisticated device. With a magneticstripe and barcode display, Plastc Card's promise is to work in all the places you alreadyspend your money.Final is meant to help people not only control their spendings but prevent fraud. Uniquecredit card numbers can be set up with individual retailers.Swyp, which is backed by the startup Qvivr, is the latest "smart" digital wallet system to hitthe market. Swyp learns users' behaviors and anticipates the card they want to use, basedon the time of the day or their location.

THE QUEST FOR THE HOLYUNIQUE CARD

ONE

CARD

TO

RULE

THE

M A

LL

Unlimitedsubscriptions

Netflix for movies and Spotify for music have made usaccustomed to an unlimited type of consumption. Sourceof sociological changes regarding culture, this trend isnow extending to the physical realm. Unlimitedsubscriptions were not so much a byproduct of thedigitalization of cultural goods but rather a new economicmodel applicable to any industry.

Why should you pay attention to it?The unlimited subscriptions trend reminds us that thedigital revolution is affecting every industry, on the weband in real life. What links the two is the rise of platformsthat aggregate demand and fine-tune the clientrelationships and their overall experience with third-partyproviders. The result is a welcome access to more andmore goods and services. But this democratizationprocess also means that the economic power is shifting tothe client-facing platforms from the service providers, thelatter slowly becoming the commoditized endpoints of anexperience they do not control anymore.

UNLIMITED CULTURAL GOODS

UNLI

MIT

ED S

UBSC

RIPT

ION

S

A new wave of startups with disruptive business models revolutionized mass travelon both sides of the Atlantic. The "all-you-can-fly" airfare concept created by thecompany Surfair is growing. Beacon offers unlimited flights to a variety ofdestinations across the Northeastern United States for $2,000 a month. TakeAir Europe's first experiment is launching in March 2015.

One card to access all the cultural events without tickets.

MoviePass is the pioneer of subscription-based services for going to movie theaters.Born in 2011 in NYC, it inspired several others. Only available in the United States,this service gives members across the country the ability see up to one 2D movieevery 24 hours for a fixed monthly fee.

Jukely this startup is offering users an unlimited subscription to concerts in theircity for just $25 a month.

ALL YOU CAN SEE

SKY'S NOT THE LIMITU

NLI

MIT

ED S

UBS

CRIP

TIO

NS

Sharing Nostalgia

Facebook just announced a new feature called "On ThisDay" which will allows users to highlight the contentthey posted over the past years. It will be available onboth the website and the mobile apps.The fact that Facebook is trying to ignite the spark ofnostalgia is not an isolated act, remember the previousfeatures "Look Back" ( a 62-second video montage ofyour most notable moments shared on Facebook) and"year in review"(surfacing the 20 most popular posts inone's timeline). But we can quote several other initiatives driven byother social networks including Foursquare's TimeMachine, Instagram's best moments...

Why should you pay attention to it?

In the era of information proliferation, finding andremembering events that we hold dear is not easy. TheMillennials adopt as fast as they forget the new featuresand apps that give them the satisfaction to review,consume and share again those memories. Marketing strategies which value propositions based onnostalgia make it possible to re-engage users, toencourage them to return on the social platform.

I KNOW WHAT YOU DIDLAST SUMMER

SHAR

ING

NOS

TALG

IA

This new feature propulsed by Facebook is in fact not surprising. Popular Apps aredirectly targeted, and they have the advantages to be connected to not only withFacebook but also Twitter, Instagram, Foursquare...

Timehop is a "time capsule of you". Each day this popular app surfaces past status updates and pictures shared exactlyone or more years ago. Timehop helps you remember and share all of your onlinememories.

Since 2013, Memoir helps you relive and share your best memories - buried inyour camera roll, Facebook, Twitter, Instagram, Foursquare, Dropbox, and your Macaccounts - when they matter the most and with just the right people. Every singleday.

NOSTALGIC APPSSH

ARIN

G N

OSTA

LGIA

Goodbye to(Alphanumeric)

Language

Thanks to many specific mobile applications, Millennials handle aparticular language made of images that allow them to visuallysupport their emotions and reactions.Text messages, tweets, Facebook inboxes or Line messages are filledwith emoticons – from emojis to stickers – and compete for newdiscoveries to stimulate discussion: very short videos and gifs,pictures associated with texts and drawings, sometimes directlymade on a touch screen.A communication phenomenon quickly seized by brands: Ikeaoffers its own emoticons keyboard (like Karl Lagerfeld with"emotiKarl"), Burberry his stickers on Line...

Why should you pay attention to it?

This cultural phenomenon carried by Millennials summarizes yearsof debate on the simplification of language - to curse the SMSabbreviations is now outdated. If it appears to be effective, will itsoon be universal? This dream of a new Esperanto is defended byThe Guardian in his article "Emoji: the first truly global language?".

But don't be naïve, for now it is especially a boon for brands whichdecline their products in emoticons and other stickers, which squatsocial platforms and which extend their influence. Startups as SwyftMedia (in the United States) and Feeligo (in Paris) surf on thisemoticons "stickers" business by offering their services to brands.

EMOJI INVASIONGO

ODBY

E TO

(ALP

HAN

UMER

IC) L

ANGU

AGE

This animated GIF keyboardmakes it easy to communicatevia reaction GIFs.

Steven

Founded by pushd, Steven is an app thatautomatically shareslocations as emojis. Stevendoesn't actually send outprecise locations, simplyimages.

Emoj.Li

Emoj.li is an emoji-only chat tool.The username and conversationsare a combination of emojis: easilyconfusing.

PopKey

SMS FULL OF IMAGERY

GOOD

BYE

TO (A

LPHA

NUM

ERIC

) LAN

GUAG

E