SEO HOSTING ISSUES

Presented by:Jordan Kasteler

Jordan Kasteler

www.JordanKasteler.com www.SearchandSocial.com

SERVER RESPONSE HEADERS

• 200 – OK• 301 – Moved Permanently• 302 – Moved Temporarily• 403 – Forbidden• 404 – Not Found

Live HTTP Headers – Firefox Add-on

SERVER RESPONSE HEADERSWhat’s a 404 to do? By Rae Hoffman

• User-friendly custom error (404) page• Relevant Redirect (301) • Custom non-404 error page (my preference)

CLASS C IP ADDRESS

Only need separate Class C’s if you have a large link circle.

205.152.XXX.112

DEDICATED VS SHARED•Shared Server• Neighbors• Slower• Cheaper

(less efficient crawl for bots)

•Dedicated Server• Alone• Faster• More Expensive

DEDICATED VS SHARED• 3% of Websites on Dedicated

Hosting• 97% of Websites on Shared

Hosting

• 90% of the top 50 search results analyzed were on dedicated servers.

Bruce Clay 2007

SHARED HOSTING

What to look for:• 1 year minimum commitment• Call-to-verify setup• If IIS server (ASP.NET) request ISAPI ReWrite

UPTIME/DOWNTIME

• 99% of uptime = 87.6 hours/year or 7.3 hours/month downtime

http://www.freesitestatus.com/en/to monitor downtime/uptime

Google is getting better about recognizing small outages.

THE DIGG EFFECT• Cached Mirror• Wordpress Cache• Serve HTML Version• Compress Code/Server calls (

minify)• eAccelerator for PHP• Configuring Apache for Maximum

Performance

DECREASE SERVER TAXATION• Host Images and Media

elsewhere (e.g. youtube.com, flickr.com)

• Serve content statically• Remove ads/banners• Keep images small and optimized• Minimize template styling.• Let your hosting company know

you’re expecting a surge of traffic.

LOAD BALANCINGThe distribution of traffic among multiple paths to the same destination in order to use bandwidth efficiently.

Load balancing increases the use of network segments, thus increasing the amount of bandwidth that can be routed across a network.

RESOURCES

For Class C IP addresses:http://www.seohosting.comhttp://www.seowebhosting.net/

How to prepare your site for the Digg effect:http://blog.tarotoast.com/2006/03/19/233/

Jordan@SearchandSocial.com