HootUpTraining

AgendaIntroduction to HootUp

Goals

Roles and Expectations

Priorities

Communication

Scenarioshootsuite

HootUpGroup of 3 or moretalking about HootSuite

Sharing tips and tricks

Most importantly,spreading the #HootLove

Fun and informal

Can be held anywhere

Networking

Exchanging stories and

tips about HootSuite

3 - 500 people

Organized by Envoy /

Ambs, Coordinators.

Budget: $4/pp

Structured

Talk about a specific topic

OR introduce our features

Invite brands OR other

speakers

Must go through HootSuite

University first

Get in touch with HQ

Budget: $4/pp

Held during or after a

conference sometimes as

the official or unofficial

afterparty

Attendance by HootSuite

employee(s) attending or

speaking at the conference

Planned by HQ

Budget: $7/pp

EducationalCasual Post-Event

Goals

one hug at a time

Everything youneed to knowabout HootSuite

Educate, share tips about

HootSuite and social media

Spread the

HootSuite love

Get friendlies

on the ground

Get insights & strategize

our next steps

10

5

10

5

15

RolesStrategize w/ Celebratoire

Encourage Amb to hold & set deadline

Oversee execution

Identify events, conferences, fairs etc

Find and encourage Amb to help

Oversee planning and execution

Work with the Community

Manager, Coordinator,

and HootUp Organizers

Do 1-on-1 call with the

HootUp Organizer to get

them prepped and a monthly

conference call as to wrap up

Schedule HootUp on Google

Cal, MeetUp, and @HootUp

Make sure promotions are

all up and on brand

Identify events, conferences, fairs, etc

Find venue and speakers

Brainstorm topics and themes

Encourage attendees to fill in Feedback Form

Submit reimbursement form after event

Write a blog post and/or encourage attendees

Manager

Coordinator Celebratoire

Amb/Orgz

Pre-HootUpFill in the Application Form

Receive a templated Hello! email from MailChimp

Skype / Google+ Hangout chat with Community Celebratoire

Follow up / reminder templated MailChimp email

Pre-scheduled tweets

At HootUpPre-scheduled tweets

Post-HootUpCongratulations tweets

Templated Congratulations email from MailChimp

Reminder to fill in Feedback Form

Storify log

Reimbursement form

Steps

Pre-HootUpFill in the Application Form – HootUp Organizer

Receive a templated Hello! email from MailChimp – Celebratoire

Skype / Google+ Hangout chat with Community Celebratoire – Celebratoire

Follow up / reminder templated MailChimp email – Celebratoire

Pre-scheduled tweets – Celebratoire, HootUp Organizer, Coordinator

At HootUpPre-scheduled tweets – Celebratoire, HootUp Organizer, Coordinator

Post-HootUpCongratulations tweets – Celebratoire, Coordinator

Templated Congratulations email from MailChimp – Stephanie

Reminder to fill in Feedback Form – HootUp Organizer, Coordinator

Storify log – HootUp Organizer

Reimbursement form – HootUp Organizer

Steps

one hug at a time

Scenario #1hootsuite

Laura,I want to hold

a HootUp!

Laura directs him to HootUp.tumblr.com for application

Stephanie follows up w/ Mailchimp after receiving application

Stephanie and HootFan connect via email/skype

HootFan finds venue, speaker, date, time

HootFan reports updates to Stephanie

Stephanie creates MeetUp and schedules tweets for the HootUp

Stephanie congratulates and does wrap-up call w/ other Organizers

HootFan sends pictures, storify and blog links

HootFan sends reimbursement form & receipts

Coordinator reminds HootFan about feedback form

Stephanie and Destin approve reimbursement form

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2

3

4

5

6

7

8

9

10

11

Scenario #2There’s an event

in my neighbourhood and we should hold

a HootUp!

Ileana fills in application form from HootUp.tumblr.com

Stephanie follows up w/ email and Skype

Ileana finds Ambassadors that can help

Ambassador suggests venues and speakers, date, time

Ileana reports updates to Stephanie

Stephanie creates MeetUp and schedules tweets for the HootUp

Stephanie and Ileana congratulate

Ambassador sends pictures, storify and blog links

Ambassador sends reimbursement form & receipts

Ileana reminds HootFan about feedback form

Stephanie and Destin approve reimbursement form

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2

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10

11

# of HootUp we host

(Total HootUp we held in 2012: | People: )

# of attendees and the virality of the event

Do people continue the conversation?

Did anyone express interest to hold the next HootUp?

Collaterals produced: photo, blog post, tweets

New interest in the translation project / envoy / HootClub

Success

Alll HootUp resources can be found on

HootUp.tumblr.comApplication Form

Tips for Promoting HootUp

Talking Points

Owl Masks: Colour and B&W

Feedback Form: Physical & Online

Map of Past HootUps

Train all Managers, Ambassadors, Envoys re: HootUp process

Strategize on which communities and cities we should target

Identify target countries

Reach out to current HootClub members and HootSuite

University Certified professionals

Create a list of festivals and events we can participate in

Make moves in the community

Priorities