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LinkedIn Pages, Groups and Profiles in HootSuite 1 LinkedIn is the premier social network for businesses who need to connect with clients, build brand awareness and thought leadership, and for HR teams focusing on recruitment. With over 160 million professional profiles, Groups for discussions and Company Pages, this business-centric social channel is an important integration in the HootSuite dashboard. Enterprises, SMBs and organizations will find new ways to amplify their messaging and engage industry-targeted audiences through HootSuite. Companies taking the next step in social by integrating social media throughout their organization will benefit from these features to enhance sales lead generation and HR recuriting efforts. Share professional expertise, publish company status updates, and promote job opportunities – all from the HootSuite dashboard – a centralized, secure communications hub. Connect LinkedIn Company Pages are corporate branded forums for company and executive messaging. Different business units, from PR to Support teams, can follow the comments and respond accordingly, thereby streamlining internal communication and awareness. HootSuite is a LinkedIn Certified Developer, enhancing The B2B and B2C functionality in the dashboard. Connect with clients Broadcast company news and updates Amplify recruitment efforts Monitor industry conversations Share your company viewpoints and culture Streamline internal workflow securely

HootSuite Infosheet - Certified LinkedIn Developer

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LinkedIn Pages, Groups and Profiles in HootSuite

1

LinkedIn is the premier social network for businesses who need to connect with clients, build brand awareness and thought leadership, and for HR teams focusing on recruitment. With over 160 million professional profiles, Groups for discussions and Company Pages, this business-centric social channel is an important integration in the HootSuite dashboard.

Enterprises, SMBs and organizations will find new ways to amplify their messaging and engage industry-targeted audiences through HootSuite. Companies taking the next step in social by integrating social media throughout their organization will benefit from these features to enhance sales lead generation and HR recuriting efforts. Share professional expertise, publish company status updates, and promote job opportunities – all from the HootSuite dashboard – a centralized, secure communications hub.

Connect

LinkedIn Company Pages are corporate branded forums for company and executive messaging. Different business units, from PR to Support teams, can follow the comments and respond accordingly, thereby streamlining internal communication and awareness.

HootSuite is a LinkedIn Certified Developer, enhancing The B2B and B2C functionality in the dashboard.

• Connect with clients• Broadcast company news

and updates• Amplify recruitment efforts• Monitor industry

conversations• Share your company

viewpoints and culture• Streamline internal

workflow securely

LinkedIn Pages, Groups and Profiles in HootSuite

2

Recruit

Business growth and success is fueled by qualified and talented recruits. Now, with increased LinkedIn functionality in the HootSuite dashboard, HR teams, and even Community managers will benefit from the job search capabilities.

Discuss

Every social network has a valuable community element to it. LinkedIn offers Groups, a way for those with similar interests, education or work histories to collaborate and stay connected. HootSuite provides a way for members of your external facing organization to stay in touch with conversations about your brand, product or industry.

Along with leading integrations with Facebook and Twitter, this LinkedIn development furthers HootSuite as a leader in social media management.

LinkedIn Group Streams Share to LinkedIn profiles, Groups and Company Pages

Benefits for B2B Update followers on business-focused events, company news and product information using LinkedIn company pages .

Connect Enhance HR recruiting efforts by sharing company updates and promoting job opportunities.

LinkedIn as a forum for job seekers is a critical tool for any company:

“PepsiCo is proud to be an early-adopter of technologies that support engagement with our online community of consumers, employees and job seekers. HootSuite’s enhanced Linkedin integration serves as yet another powerful tool for sharing about the people, culture and opportunities at PepsiCo, inviting dialogue and developing meaningful connections.”

-Chris Hoyt Talent Engagement and Marketing Leader at PepsiCo