27th July, 2011 (19:00 – 22:00)

Support by: Sponsor by:Partnership with:

19:00 – 19:30 Reception Open19:30 – 19:45 Update on Web Analytics Wednesday19:45 – 20:45 Yahoo! Web Analytics20:45 – 21:15 Q&A21:15 – 22:00 Networking

AGENDA

CONNECT WITH US

facebook.com/hkwebanalytics

@hkwebanalyticshongkongwebanalytcs.com

@hkwebanalytics

facebook.com/daa.hk

@hkdaahkdaa.org

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@digitalyticsdigitalanalytics.asia

THIS MONTH UPDATE

Digital Analytics Survey 2011 – http://bit.ly/HKDAAWeb Analytics Association 2011 Outlook ReleaseAsia Digital Analytics Summit – Open registrationGoogle Plus launch (Business profile coming soon)Google Analytics (WebMaster & Social Media Integration)

YAHOO WEB ANALYTICSDATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics-privacy-data-ownership-and-data-expiration-with-the-office-of-management-and-budget.html

COMAPARSION: http://www.webanablog.com/2010/01/07/omniture-google-yahoo-analytics-comparison/

Insight comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual

YAHOO WEB ANALYTICS

Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

Easy and free to setup any account Tracking code is available after setup a limit of 50 profiles per analytics

account but unlimited analytic accounts

Easy and free to setup, but account opened for Yahoo! Web Analytics Consultant Network

Tracking code can be downloaded after account setup

ACCOUNT MANAGEMENT

Existing user management from user manager

Easy to manage new user-Email-Security Level (2-level)

USER MANAGEMENT

Existing user management from user manager and login info

Easy to manage new user-Name/Email-Security Level (4-level)

Copy and paste the basic coding of JavaScript to website

1st Party cookies Basic Code can be customized Based on “Page Tracker”

DATA COLLECTION

Copy and paste the basic coding of JavaScript to website

1st Party cookies Basic Code can be customized Based on “YWA Tracker”

Comprehensive customization documentation available

5 custom variables Event tracking Ecommerce tracking

CODE CUSTOMIZATION

Comprehensive customization documentation and PDF available

16 fixed dimensions 38 custom dimensions 15 custom action tags &

15 standard action tags

Current time lag for standard tracking of about 1-2 hours

Google AdWords cost data or e-commerce data which have a delay of up to 24 hours in the reports.

DATA LATENCY

Nearly real time tracking with average time lag < 20 minutes

Validation from last visitor details

Limited functionality o 1 dashboard; o 1 fixed report and 12 non-

customizable report Dashboard can be exported, reordered

and email but cannot share with other users.

DASHBOARD FLEXIBILITY

Easy and free to setup, but account opened for Yahoo! Small Business customers

Tracking code can be downloaded after account setup

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6 main sections with sub-sections along also with custom reporting

Summary landing page Report and account switch bar Report drilldown are limited

NAVIGATION BAR

6 main sections with sub-sections along also with custom reporting

Summary landing page Report and account switch bar Report drilldown are limited

Metrics and dimension in the current report can be filtered

Easy to use but less powerful

FILTERS

Current metrics and any dimension can be filtered

Difficult and complex but powerful

REPORT EXPORTING

Exported as a diagram to PDF or as data to Excel.

2 way data api

“Email” and “Export” buttons are available on top navigation

5 report formats: pdf, csv, csv for excel, tsv, xml

Time interval from daily to quarterly basis

5 campaign dimensions Analytic link can incorpoated

variables for Google Adwords Default setting of allocating

conversion to last click

CAMPAIGN TRACKING

10 campaign dimensions Provide API integration to Yahoo!,

Google Adwords and MSN Adcenter Internal campaign support Intelligence attribution is used for

conversion allocation

Ecommerce function needed to be enabled

No cross sell analysis report Based on sales analysis instead of basket

or cart analysis Not allow reconciliation of canceled or

offline converted orders

ECOMMERCE

Comprehensive analysis on cart and basket; also cart conversion funnel available

Cross sell analysis report Multiple product classification Allow reconciliation of canceled orders

revenue matching through pending tag

Visualization Standard chart can be viewed from

hour to month Line charts are used for metrics

comparison and pie charts are used for performance comparison

VISUALIZATION & DATA PRESENTATION

Standard chart can be viewed from hour to month

Line, bubble and column chart are used for metrics comparison and pie for performance comparison

Some pre-defined segments are available

Up to 100 segmented can be created against almost all metrics and dimensions

Maximum 4 segment can be applied

SEGMENTATION

No pre-defined segments Statement is used to create segments

Track visitor click paths through multi-step conversion processes and troubleshoot popular paths to increase task completions

The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site

PATH & CLICKSTREAM(IN PROGRESS)

Path reports of visits, search engine and by referral sites

Track visitors paths by conversion funnel

Opt-out plugin for untracking No mention data retention 5 million page view per month Data sampling available

DATA PRIVACY, OWNERSHIP & DURATION

Opt-out function is provided to visitors No anonymizing of IP addresses No mention data retention

Questions & Answers