Hong Kong Drupal User Group
(HKDUG)
Importance of Having a Website for Businessand
How to Avoid Online Business Mistakes
DrupalCamp Hong Kong2014 May 10th
Edison Wong
CEO, PantaRei [email protected]
Drupal developer &
contributorhttps://drupal.org/user/33940
HKDUG Co-founderhttps://groups.drupal.org/drupalhk
Startup founder2009 - PantaRei Design founded
2010 - YBHK applicant
2011 - ITF SERAP applicant
2011 - HKSTP Incu-Tech applicant
PantaRei Design
Hong Kong based Free and Open Source Software (FOSS) service
providerContent Management System (CMS) with Drupal
Cloud hosting with Amazon Web Services (AWS)
Business Partnership2012 - AWS Consulting Partner
2013 - Acquia Partner
2013 - Atlassian Experts
2014 - Rackspace Hosting Partner
FOSS Contributor2008 - Hong Kong Drupal User Group
Co-founder
2012 - Drupal Services Provider
Outline
Importance of Having a Website for Business
How to Avoid Online Business Mistakes
Importance of Having a Website for Business
Far Cheaper and Much More Flexible Than Print AdvertisingSpace
is cheap
Advertisement is accessible for a longer period of time
Can DIY Content with CMS
Potentially reach a wider audience
Market ExpansionBreak through the geographical barriers
Importance of Having a Website for Business (cont.)
Diversify Revenue Streamse.g. sell advertising space to other
business
24x7Tell customers to visit your website for information they
are looking for
Offer ConvenienceWebsite is a self-service medium
Add Value and SatisfactionHelp customer to remember you
better
Importance of Having a Website for Business (cont.)
Standardize Sales PerformancePitch with your website on every
customer
Improve credibilityMany people use the Internet for pre-purchase
research
Guide potential customer graphicallyBy a dummy map which shows
directions and landmarks graphically
Importance of Having a Website for Business (cont.)
Growth OpportunityShow potential investors what your company is
about, has achieved, and can achieve in future
Two-Way Communicative MarketingCustomers can quickly and easily
give feedback
Cheap Market ResearchWebsite statistics show you how much
traffic your website receives
How to Avoid Online Business Mistakes
Not Using Your Own Hosting
Starting Without a Plan
Teaching Something You Havent Yet Learned
Expecting to Work 4 Hours a Week
Looking for a Magic Button to Press
Not Spending Enough Time on the Content
Never Getting Started
Not Using Your Own Hosting
UnprofessionalTest blog using some free hosting service
Running business with yourname.blogspot.com
Using email with [email protected]
Taking yourself seriously
Buying your own domain and web hosting
Starting Without a Plan
Success means getting to a certain pointNeed to know when you
get there
Waiting to see what happens is just waste of time
Before you beginHave a good idea of what your website will be
about
How you want to generate an income from it
Teaching Something You Havent Yet Learned
Focus on a subject you knowWrite for your reader
NOT for your wallet
The money will followAs word gets around about your
expertise
Expecting to Work 4 Hours a Week
4-Hour Workweek is just the eye-catching titleDon't take it too
literally
You still have to put the hours in
Working smarter =/= Run a website in-between looking after the
kids or a full-time job
Looking for a Magic Button to Press
There is no single secret to successSo no one can sell it to
you
If it sounds too good to be true it is fake
Save your moneyLearn from the free resources on the web
Put your new knowledge into action
Not Spending Enough Time on the Content
Content is KINGDistribution is QUEEN
Quality content draws visitors to your siteBut marketing can't
turn bad content into a money-making enterprise
Say something interesting and in your own voice
Never Getting Started
You shouldnt jump into a web business without learning something
about it
Q&A
References
http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html
http://www.projecteve.com/7-classic-online-business-mistakes-and-how-to-avoid-them/
I Need More Help!
Read documents from Drupal
Communityhttps://drupal.org/documentation
Join Hong Kong Drupal User GroupEvent organizing:
http://www.meetup.com/drupalhk
Technological discussion: https://groups.drupal.org/drupalhk
Business connection:
http://www.linkedin.com/groups/?gid=6644792
General sharing: https://www.facebook.com/groups/drupalhk
Contact us for one (1) month free-trial support
servicehttp://pantarei-design.com/services/support/#support-service-plans
Thank You
Please feel free to contact us:Unit 207, 2/F IC Development
Centre, No.6 Science Park West Avenue, Hong Kong Science Park,
Shatin, N.T.
+852 3576 3812
http://pantarei-design.com/
[email protected]
