Hong Kong Chinese Consumer Tech Report (Advertising, Retail & Leisure)

A/W 2014

Christina LaiDigital Content & Social Media Marketing

Consultant

Photography by Christina Lai

LCD Drinks Machine

LCX, Tsim Sha Tsui

On top of ice cold rehydration, it provides real-time news headlines, apps (such as weather, finance, LCX’s own) and enables 3 video/static ads to run simultaneously.

Photography by Christina Lai

Interactive Mall Directories

Harbour City, Tsim Sha Tsui

Helping lost visitors with navigation, this touch screen display allows foreign language speakers to contact a concierge via live video call.

Photography by Christina Lai

Shopping Mall Apps

New Town Plaza

Users scan to download. Features include tracking your parked car and alerts when your restaurant table’s e-ticket no. is called.

Photography by Christina Lai

Shopping Mall Apps

Harbour City x Soda

Soda loyalty card app redeemable point station. Perks can be redeemed in brand shops and restaurants.

Photography by Christina Lai

Contextual Video Streaming

New Town Plaza, Sha Tin

ISA store, Tsim Sha Tsui

Photography by Christina Lai

Skincare & Beauty Personalisation

FANCL House

Stores are filled with digital monitors and analysers to accurately assess aspects of skin and demonstrate scientific effects of tailored product solutions.

Photography by Christina Lai

QR Food Packaging

Supermarket customers scan QR to authenticate product, source production methods, safety standards and engage with brand/supplier online.

Photography by Christina Lai

QR Recruitment Ads

Baleno (casual boutique)

Baleno displays its QR integrated recruitment adverts to attract passerby candidates to register for an interview.

Photography by Christina Lai

QR Shop-able Wall Ads

A wall poster ad that allows smartphone users to shop for Buddhist meditation books and music inside MTR stations.

Photography by Christina Lai

Information/Social Media SpotOcean Park

Ocean ParkInitial

Photography by Christina Lai

Digital Exhibitions

Rotating exhibition of Swedish/Finnish illustrator Tove Jansson’s art at LCX shopping mall, to celebrate opening of Hong Kong’s first Moomin character themed cafe.

Photography by Christina Lai

Motion-Sensor Attractions

Grand Century Plaza, Mong Kok

Games like these are popular for all ages inside and outside shopping malls,, especially if cartoon characters feature as photo, video and social sharing opportunities.

Photography by Christina Lai

Fitness Tracker Machine

Targeted at health conscious MTR passengers, users can test the embedded giant watch face on the machine before purchasing the normal sized version.

Photography by Christina Lai

Health Supplement Machines

Photography by Christina Lai

Thanks for watching!

About Christina Lai

London based Digital Content & Social Media Marketing Consultant Experienced in Owned, Earned Media & PPC Hootsuite & Google AdWords Cert

For more presentations like these, contact

Christina.hy.lai@gmail.com uk.linkedin.com/in/christinalai1 Twitter @ChristinaLai1 WeChat @ChristinaLai1 (QR code)