Embed Size (px)
Citation preview
Advertising Campaign Project and Presentation
You will complete a full advertising campaign which will include a logo, brochure, and flyer advertisement for the Homescapes design company. This is a REAL company that requires the
most professional and creative advertisements and graphic design material possible. The work and your performance from this project will make up a LARGE portion of your third six-weeks and semester grades and the client is a real person – so the stakes are huge. You will also be required to present your designs in a professional manner to both myself and the client for a grade. The client will choose her top campaigns from each class and then an overall top campaign to actually implement. That’s right – your logo could be seen on her
website and more, your brochure could be given to her prospective clients, and your flyer ad could be widely distributed throughout the Waco area. This is an excellent opportunity for all of
you!
Below is the tentative syllabus for this project.
o November 15 o Receive group assignments.
o Prepare for client visit and submit questions within group. o November 16
o Client visit.
o November 17 o Complete planning for logo
o Begin initial sketch. o November 18
o Complete intial sketch – Sketch DUE o Begin work in PhotoShop on logo.
o November 19 o Work on logo.
o November 22 o Work on logo.
o November 29 o Work on logo. o Begin work on presentation.
o November 30 o Finish work on logo – LOGO DUE
o Work on presentation. o December 1
o Begin planning for brochure o Work on presentation – 3 Slides DUE
o December 2 o Finish planning for brochure – Brochure Planning DUE
o Work on presentation.
o Begin work on brochure. o December 3
o Work on brochure. o Work on presentation
o December 6 o Work on brochure
o Work on presentation o December 7
o Finish work on brochure – BROCHURE DUE o Work on presentation
o December 8 o Begin planning for flyer. o Work on presentation – 3 Slides DUE
o December 9
o Finish planning for flyer – Flyer Planning DUE
o Work on presentation o Begin work on flyer
o December 10 o Work on flyer o Work on presentation o Receive Exam review
o December 13 o Go over Exam review in class o Work on flyer o Work on presentation
o December 14 o Work on flyer
o Work on presentation o December 15
o Finish work on flyer – FLYER DUE o Work on presentation
o December 16 o Work on presentation o Printing all materials
o December 17 o Presentation Day!
