Embed Size (px)
Citation preview
HITS: AN INTRO TO WEB METRICSMitchell Hislop – SMCpros - WordCampMPLS
Who is this guy?
Mitchell Hislop
http://mitchellhislop.com
(Sorry…Blame Lessig)
Wait, who are you?
Mitchell Hislop
Developer Consultant Technoluster Journalist Speaker Student
That’s like a hit-counter, right?
What are web metrics?
Web Metrics 101
Much more than a hit counter Data Valuable Data
Why use metrics?
Why???
Decisions Remember “Valuable Data”?
Proof Subset of decisions
Ego Hopefully nothing to do with decisions
The top hit on Google for “Analytics”
Google Analytics
Other Analytics
Woopra ReInvigorate Lijit Built-in WP stats
Why WordPress?
Why Google Analytics?
DEMO TIME!!!
Where’s the popcorn?
What did we learn?
How Google Analytics works What (most of) the numbers mean
Visits Visitors Pageviews
How to integrate it into WP
What Next?
Go to my next session “Beyond Hits” Seriously, I designed them to go in order
Conversion University Google Analytics IQ test
Individual Qualification Play with it!
Poking around Challenges
QUESTIONS?Lean on me, when you’re not strong, and cant read the data…
