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Powerpoint used during Return on Relationship™ presentation at Hispanicize.
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Return on Relationship…
@TedRubinTedRubin.com
Chief Social Marketing Officer Collective [email protected]
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Return on Relationship™
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Subtitle
Fans, Friends, FollowersAudience? Or Asset?
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No relevance…No loyalty!
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Subtitle
Connect with Thousands….
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Subtitle
One by One…
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Social is a facilitator of relationships, it is not the relationship itself!
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Return on Relationship…
JetBlue Gets It!
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Trust is Built• Based on
interaction• Consistency• True to your word,
authentic, and genuine
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Return on Relationship…
1. Listen2. Make it be about THEM3. Ask “How can I serve you?”4. Aim for Ongoing Engagement5. Know the People in Your Audience
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You know what doesn’t work for a social media strategy?
NOT BEING SOCIAL.
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Think REPUTATION, not ranking…
CONNECTION, not network…
LOYALTY, not celebrity.
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A “Brand” is what a business does, and a “Reputation” is
what people remember.
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Social Media drives engagement, engagement
drives loyalty, loyalty correlates directly to
increased sales.
ROR (#RonR) = ROI
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Relationships ARE the new currency –
honor them, invest in them, and start measuring
your ROR!
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Awareness = Revenues
Differentiators = Margins
Authenticity = Loyalty
All Measurable AND = Increased Sales/Profits.
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Return on Relationship…
Return on Relationship™ Book
by Ted Rubin
Due out in August. Sign up here for advance notice of release…ReturnonRelationshipBook.com
