Enrique Polo de Lara – Country LeaderAlberto Azerrad - Vice President

EMERALD PLATINUM GOLD

Thank you to our Partners

• 171.000 registered attendees• More than 15 million online viewers

throughout the week• More than 400 Salesforce partners• Launching Salesforce Einstein: the

Artificial Intelligence in businesstechnology

• Inspirational keynotes from legendaryleaders like Christy Turlington Burns, Mark Cuban, Deb Dugan, Melinda Gates, Billie Jean King, Rep. John Lewis, Tony Robbins, Robin Roberts, Chris Sacca, will.i.am and more

• DreamFest: Raising $10 Million for UCSF Benioff Children’s Hospitals with U2 Concert in the Cow Palace

• Partnership with (RED) and TheGlobal Fund to Dreamforce to raise$1 million in effort to achieve thefirst AIDS-free generation

• Thousands of sessions, led by more than 2,400 CustomerTrailblazers,

• Women and Equality Summit• Product, Industry and Customer

Showcase: Aldo, Chevrolet connected by OnStar, Coca-Cola®, Farmers Insurance®, Lilly, T-Mobile and vineyard vines

• New Trailhead Zone: Trailhead, thefun, interactive learning tool to gainSalesforce skills,

Dreamforce 2016 at a glance

• 96 customers66 partners40 employees

• Welcome Day of networking and engagement onSunday: visit to Stinson Beach, Muir Woods and BBQ outside of Presidio Golf Club

• Startup tour included Amazon, Mathernet, 3DRobotics, Nest, PayPal, Plug&Play, Square, AccountingSuite, Slack, Airbnb and NASA

• 3 Expertise tracks Business&IT• 4 Industry tracks: financial services, Retail, Utilities and

Telco• 9 customers on stage as part of workshop of customer

experiences

Iberia Delegation at a glance

• Nice welcome cocktail Deloitte.• Cool Accenture cocktail previous official

delegation international tasting buffet with musiclive

• Full House attendance in 4 dinners focus on: CBU, Service Cloud, BBVA and Santander

• Awesome experience sponsored by Everis: San Francisco from the sea. 25 customers attended

• 4 journalists attending and

• More than 27 articles published

Customer Success PlatformConnect to your customers in a whole new way

8 industry leading apps, 1 platform

Tami LauCRM Developer

8 Leading Apps, 1 platform

Analytics

Commerce

AppsService

Marketing

Community

Sales IoT

Tami LauCRM Developer

IntelligenceEinstein

faster decision making

+38%

Five Transformations of Enterprise Software

Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 10,500+ customers randomly selected. Response sizes per question vary.*Quip Customer Relationship Survey conducted September 2016 among 683 customers.

SpeedPlatform

faster design and deployment

+35%

ProductivityQuip & LiveMessaging

greater team productivity with Quip*

+38%

MobilitySalesforce1

productivity increase

+35%

Thunder IoT CloudConnectivity

faster integration with Salesforce

+34%

Agenda

Time Session Speaker

09:00 Intro Enrique Polo & Alberto Azerrad

09:15 Salesforce Einstein Javier Iglesias

09:25 Sales Cloud Alberto Soria

09:45 Service Cloud Fernando Gallego

10:05 Marketing Cloud Jose Yañez

10:25 App Cloud Alejandro Pina

10:45 Analytics Cloud Borja Ronda

11:05 Commerce Cloud Tim Blake

11:25 Cierre y Café Enrique Polo & Alberto Azerrad

Einstein

Javier IglesiasSolution Engineering Director Iberia

Deep LearningNatural Language Processing

For Consumers, AI is Everywhere

Machine Learning

Sam JonesKathy Baker

For Businesses, AI is Too Complex

What businesses want

Data prep & integration at scale

Modeling & data science

Infrastructure

Context

Hidden complexity

What if every business could use AI to connect to customers in a whole new way?

We Embarked on a Journey to Bring AI to CRM

8 Apps, 1 Platform

Multi-tenant

Meta-data Driven

Worlds #1 CRM

MinHash

Analytics

Machine Learning

Deep Learning

Search Intelligence

Relationship Intelligence

Predictive Scheduling

Sales Intelligence

Data Discovery

Infrastructure Intelligence

Comprehensive AI for CRM

175 Data Science Experts

AI for everyone Salesforce EinsteinIntroducing

Machine Learning • Deep Learning • Predictive Analytics • NLP • Smart Data Discovery

World’s smartest CRM

Empowering Sales, Service, Marketing & IT

Everyone can build AI-powered apps fast

Salesforce Customer Success Platform

Einstein

Lightningforce.com

HerokuAppExchange

Thunder

Sales Service Marketing AnalyticsCommunity Apps Commerce IoT

Predictive Analytics

Machine & Deep

Learning

NaturalLanguage

Processing & Generation

ThunderMultitenant Infrastructure

Development Platform

AI PlatformServices

Applications

Email, Calendar & Social Data

CRM DataIoT Events

DataServices

Sales Cloud EinsteinPredictive Lead ScoringOpportunity InsightsAutomated Activity Capture

The World’s Smartest CRM

Commerce Cloud EinsteinProduct RecommendationsPredictive SortCommerce Insights

App Cloud EinsteinHeroku + PredictionIOPredictive Vision ServicesPredictive Sentiment ServicesPredictive Modeling Services

Service Cloud EinsteinRecommended Case Classification

Recommended ResponsesPredictive Close Time

Marketing Cloud EinsteinPredictive Scoring

Predictive AudiencesAutomated Send-time Optimization

Community Cloud EinsteinRecommended Experts, Articles & Topics

Automated Service EscalationNewsfeed Insights

Analytics Cloud EinsteinPredictive Wave AppsSmart Data DiscoveryAutomated Analytics & Storytelling

IoT Cloud EinsteinPredictive Device Scoring

Recommend Best Next ActionAutomated IoT Rules Optimization

Roadmap

FY17Recommended Follow-ups (GA)Campaign Insights (GA)Sentiment Insights (GA)Spam Detection Insights (GA)Language Insights (GA)Content & Product Recommendations (GA)Automated Custom Classifiers (GA)Predictive Scoring (204)Predictive Audiences (204)Smart Data Insights (GA)Article Insights (GA)Topic Insights (GA)Recommended Experts, Files & Groups (GA)Recommended Group Members (GA)Automated Community Case Escalation (GA)Automated Topic Creation (GA) Predictive Email (GA)Product Recommendations (GA)Commerce Insights (204)

FY18Opportunity Insights (206)Activity Insights (206)Lead Insights (206)Predictive Lead Scoring (206)Recommended Next Steps (206)Automated Activity Capture (206)Recommended Case Classification (pilot 206)Predictive Sales/Service Wave (206)Recommended Charts (206)Predictive Image Recognition (206)Predictive Feed Scoring (206)Automated Send-time Optimization (204)Predictive Sort (206)Predictive SEO (206)Product Recommendations for Store (206)Recommended Connections (208)Predictive Close Time (pilot 208)Automated Case Classification (208)Narrative Insights (208)Predictive Simulations (208)

Automated Data Prep (208)Automated Guidance (208)Automated Storytelling (208)Predictive Text Recognition (208)Newsfeed Insights (208)Predictive Spam detection (208)Predictive Topic Classification (208) Predictive Sentiment (208)Recommended Articles, Answers (208)Predictive Forecasting (210)Recommended Responses (pilot 210)Automated Responses (pilot 210)Recommended Data Cleansing (210)Custom Predictions (210)Custom Recommendations (210)Event Insights (pilot 210)Predictive Device Scoring (pilot 210)Recommended Next Best Action (pilot 210)Automated IoT Rules Optimization (pilot 210)

Salesforce for SalesTransform Sales from Lead to Cash

ALBERTO SORIA LÓPEZ – Account Executive Iberia

asoria@salesforce.com