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PowerDsine Midspans The Power over Ethernet Advantage By Yair Almagor Head of Worldwide Channel Marketing

High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

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The latest high-power Power-over-Ethernet (PoE) technology delivers up to 60W of safe power over a single Ethernet cable, across longer distances, to a broader range of security gear ranging from access control systems to full outdoor solutions with heaters. PoE eliminates costly AC outlet installation, enabling devices to be deployed in difficult-to-reach locations. It also simplifies equipment resetting/repositioning and backup-power delivery, and enables remote detection/shut-down of faulty security devices before they cause damage. This presentation describes high-power PoE’s benefits in reference applications at institutions such as universities and banks, and offer tips for simplifying deployment and maintenance while maximizing network energy efficiency.

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Page 1: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

PowerDsine Midspans

The Power over Ethernet Advantage

By Yair AlmagorHead of Worldwide Channel Marketing

Page 2: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Agenda

Corporate overview

PoE technology and uses

Product offerings

PoE at different verticals

Case study

Page 3: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Corporate Overview PowerDsine was established in 1995 Patented PoE Technology Leading the Power over Ethernet (PoE) market Designer & Manufacturer of ICs and systems Over 70% IEEE 802.3af & 802.3at contributed by PowerDsine Shipped over 90 million PoE Ports Designed into more than 350 industry-leading switches Acquisition by Microsemi in January, 2007

Key Contributor

Page 4: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

What Is Power-over-Ethernet ?

Technology to deliver Data and Power over a single

Ethernet cable

VoIP Phone

WLAN Access Point

IP Camera

CostSavings

ImprovedNetwork

ReliabilityPoE EnabledEthernet Switch

Data + Power

EthernetCable

Ease of Deployment

Safety

CompatibilityData + Power

Data + Power

Page 5: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Power Over Ethernet Technology

802.3af delivering 15.4W , After 330 feet 12.95W over Cat 5/5e/6 cabling . Data rates of 10/100 Mbps , 48VDC

802.3at (2 pairs) delivering 30W, after 330 feet 25.5W over Cat 5e/6 cabling data rates of 10/100/1000 mbps 48–54VDC

802.3at (4 pairs) delivering 60W after 330 feet 51W over Cat 5e/6 cabling data rates of 10/100/1000 mbps 48–54VDC

Page 7: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

What is a Midspan?

A Midspan is placed between an Ethernet switch and a PoE-powered device

and adds POE capabilities to an existing network

Midspan enables simultaneous

delivery of DC Power and Ethernet data

over the Ethernet cable without

a need to replace an existing (non PoE)

switch

Page 8: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

PoE MidspanPoE Midspan

IP IP TerminalTerminal

Existing Ethernet SwitchExisting Ethernet Switch POSITIVE Keep the existing

Switches Improves ROI on

current installations Minimize capital

expenditure Get higher flexibility

to power also pre-standard terminals

Optimize PoE port count, for IP Terminals only

Power becomes part of the infrastructure

NEGATIVE: 1u in the rack

Delivering PoE using a Midspan

Page 9: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Powering non-PoE DevicesExample: Cisco Physical Access Point

Cisco Physical Access Gateway

Data

Data + Power

DC Power 12/24VCisco

Reader Module

Cisco Input

Module

PoEData

12v or

24v

PowerDsine 9501GPowerDsine 951

Splitter

Page 10: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

PowerDsine Midspan Portfolio

Page 11: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Future proof PoE technology for large range of end devices including thin-clients and access control

60W in all 12 ports 802.3 at standard compliant using 4 pairs Energy Efficient – 50% less power than 2-pair

New Multiport 60W Midspan

Page 12: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Single Port Midspan Portfolio

Page 13: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Building AccessPower C

ycle

Schedule on/off

UPS utilization

Real Time

Pre- Timed

Event Driv

en

Monitor

Smart Power Management

Statistics, Usage, Availability, etc.

Remote Reboot Devices

- Schedule Periodic Reboots to increase network efficiency & uptime

-Schedule ports on/off by time of day/day of week to conserve energy and secure devices

Monitor battery life in UPS and throttle down Midspan PS to extend uptime to critical devices

Page 14: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Redundant power Supply

ENABLE NO DOWN TIME! Reliable VoIP Systems Enhanced security

Page 15: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

PoE Extender

Extend PoE for up to 200m Extenders can be cascaded to reach up to 500m Cost effective installation — no need for local power Plug and play installation — no configuration needed

Page 16: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Midspans Help Save

power

Cabling, Infrastructure costs

Money

Creates a Green environment

Page 17: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

PoE Advantages

Education InstitutionsFinancial Sector

Page 18: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Education Institutions Challenges

Hundreds of students in a small area using the web Library Auditorium Classes

Need wide outside WiFi coverage around the campus

Security cameras locations in distant places around the campus

Page 19: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Education Sector Solution

Enable studying anywhereThe efficient way to provide a full Wi-Fi coverage to your entire campus, classrooms, libraries and students dorms

Enhance safety feeling everywhereThe easiest and least expensive way to cover your campus with security cameras

Page 20: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Financial Sector Challenges

Extensive and sophisticated phone system requirements System downtime can create revenue loss

Dense WiFi Environment due to large number of employees

High security requirements and a need to deploy numerous cameras on premises

Page 21: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Financial Sector SolutionUpgrade to next generation VoIP system

Reliable large scale VoIP system with no downtime to enable best utilization and maximum ROI Unique mutual Midspan backup capability

Create a wireless environmentThe efficient way to provide a full Wi-Fi coverage to your entire offices and conference rooms Easy installation Enable remote reboot

Enhance premises securityThe easiest and least expensive way to deploy a network of IP security cameras around your buildings and inside your most sensitive areas Reduce cable infrastructure Remote location installations – up to 200 meters

Page 22: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Case Study

At a European University

Page 23: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Case Study A University in Europe

Existing infrustracture Non PoE Switches

Requirements WLAN access for 25K students

Solution PowerDsine 6500G family

Reasons for success: Huge number of WLAN Aps Enable / Disable Aps

Page 24: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Case Study A University in Europe - Benefits

Midspans cut hundreds of thousands of dollars in power outlet costs

Midspans saves hundreds of thousands of dollars in opportunity cost

Power now available at over 1000 access points in hundreds of hard-to-reach locations

High-power ports deliver up to 20W to selected locations

With easy-to-access power, major network upgrade takes just 90 days Access point can easily be repositioned for better coverage

Centralized battery backup and remote management simplify monitoring and maintenance

Page 25: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance

Cost/Efficiency-Significant cost savings on initial AND

recurring investment

Best of Breed

PowerDsine patented PoE - It is all we do!

Green-PowerDsine Midspans

utilize Dynamic Power Management for

efficient power distribution

Flexibility-Scalable : 1 to 24 port

density available in single 19” rack mount

1U high

Simplicity-Plug & Play Technology: No switch reconfiguration

is EVER required!

SecuritySecurity oriented WEB

and SNMP, menu driven management

platform

Standard compliance802.3af compliant 802.3at compliant

High Power Capability Legacy Device Support

Reliability- PowerDsine Midspan are committed to high reliability offering full power backup and life

time warranty on our high end managed products

PowerDsine Midspan Value Proposition

Page 26: High-Power PoE Improves Security System Power Efficiency, Simplifies Deployment and Maintenance