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Find and Build a Community That Cares
Jennifer Sable LopezDirector of Community
SEOmoz
@jennita
Social Media for Startups
You don’t need to market it, right?
Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.
- Fred Wilson
@jennita #growthhacks
Is your community International?
@jennita #growthhacks
Are they on social at work or home?
What wording is best?
What gets your people emotional?
Ask yourself…