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Copyright Comarch 2010
Heading Towards an End-to-End CRM Cloud Computing Solution for Market Challengers
Paweł Lamik
CRM and Self Care Product Manager, Comarch
2 Copyright Comarch 2010
• Founded in 1993, public company since 1999• Stable ownership, organic growth with sustainable annual profit• Global software vendor for the telecommunications industry• Strong BSS and OSS player - top rated by Gartner
• 3 500 employees in the EU and the US
• Customers: T-Mobile, Telefónica O2,
E-Plus Group, Vodafone D2,
Bouygues Telecom, Auchan Telecom
• Innovations: NGOSS ontology (MOST), Fiber optics performance management,Misuse Detection System (MDS), NGIPTV, Open IMS, Billing Cloud,Self-optimizing OSS.
Introducing Comarch
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Global Solutions
Managed Services
Convergent BSS OSS Products Portfolio
Professional ServicesInfrastructure Services
Responsibility,Innovation
Responsibility,Innovation
COTS,Integration
COTS,Integration
Readiness,Resources
Readiness,Resources
Domain Knowledge,Experience
Domain Knowledge,Experience
Comarch’s offer
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• Market challengers demand more agile CRM
• Cloud computing CRM is an alternative to an on-premise suite
• An end-to-end CRM suite in the cloud is a more comprehensive answer
• What is the opinion of an innovative market challenger?
What you will discover
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Market challengers accept no compromises
Small is the new Big!
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Getting it right…
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...is worth the effort!
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Complexity of traditional IT kills marketing dreams
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CLOUD COMPUTING CRM IS AN ALTERNATIVE TO ON-PREMISE
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On-premise solutions – drawbacks
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On-premise solutions - where do they excel?
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Cloud computing – the new hope
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Cloud computing – models and solution types
Private cloudPublic cloud
Hybrid cloud
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• Coexistence of different IT services models
• Besides multi-tenant SaaS CRM, there are also various cloud computing CRM options
Cloud computing - the future and its impact on the CRM market
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END-TO-END CRM SUITE IN THE CLOUD IS A BETTER ANSWER
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SaaS CRM - pros
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SaaS CRM - question marks
• Customization and business rules
• Focus on narrow solutions
• Potentially multiple SLAs to handle
• Integration with legacy systems
• Security, control, ownership of data
• Significant growth expected
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On-premise CRM in the cloud
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End-to-end CRM suite for market challengers
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End-to-end CRM suite for market challengers
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End-to-end CRM suite for market challengers
22 Copyright Comarch 2010
End-to-end CRM suite for market challengers
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End-to-end CRM suite for market challengers
24 Copyright Comarch 2010
Summary
