Copyright © 2014 HCL Technologies Limited | www.hcltech.com

AN ADHD CASE STUDY

HCL

Copyright © 2014 HCL Technologies Limited | www.hcltech.com

Gamification concepts are increasingly being deployed by the healthcare industry to build positive outcomes for disease management, physician training and improving overall fitness

In the US alone, approximately 40% of the population is affected by at least one chronic ailment

HealthX infographics figures show that around US $ 3 trillion is annual cost of managing these diseases

According to Ted Conversations, we spend over 3 billion hours a week playing video games

At an average a young adult spends around 10, 000 hours gaming by age of 21, which is similar to the time spent in their middle and higher schools

RELEVANCE OF GAMIFICATION IN CHRONIC DISEASE TREATMENT

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WHAT CAN BE DONE TO TREAT ADHD EFFECTIVELY?

Attention Deficit Hyperactivity Disorder (ADHD) or Attention Deficit Disorder (ADD) is one such

chronic disease which is witnessing an increased diagnosis annually

As per a recent JAMA study, it has increased by 25% in the last decade

Current drug therapy for ADHD is being supplemented by psychological or behaviour

modification or educational approaches

The Gamification approach or Digital Games has an effect of decreasing the

span of treatment thereby reducing overall need of medicines

Cognitive training and Neuro-feedback have emerged as a means to supplement ADHD

over the past decade

A 2012 IDC report points out that ‘the ability to make work more fun’ (including using games)

is a potential concept which can deliver significant value to the life sciences industry

Gamification when combined with mobile technology is another significant way to

manage ADHD in future

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RELEVANCIES

For Patients:• Gamification or Contextual Play

involves playing certain computer or console, mobile or smart TV games

• Memory related games are helpful in improving attention skills, focus issues and control behavior

• Each game can be customized to suit the needs of the patient

For the Parents/Caregiver:• Medical Reminder would remind the parent to

administer medicine on time

• Treatment Recorder allows user to record and store data on medications consumed with date/time

• Talk to an expert would send an auto-generated mail and user will receive a call for counseling

For Physicians/Pediatricians:• Will find gaming an effective assessment

tool to collect real time data and help achieve faster results for the treatment

• Conducts analytics based on various behavior metrics and helps measure if the drug gives desired results

• Comparisons can be created across various patients based on demography, age, gender, race etc.

For Pharmaceutical Companies:• Use of games with drug therapy can reduce dependence

on drugs

• In ADHD, the drop-out rate to comply and adhere to a drug range from 50% to 65%. Gamification can enhance compliance and adherence to drug therapy

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QUERIES

How will gamification help treat patients of ADHD?

What is the relevance of Gamification to the analysis and treatment of chronic ailments

like ADHD?

What are chronic ailments?

What is the gaming ecosystem and what value will it contribute value to

drug therapy?

How is gamification relevant to the patient, the guardian, the

physicians and pharmaceutical companies?

What role does mobile technology play in the future of gamification as a treatment?

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