#HCID2014 Making the Future

Dan Möller

Co-founder of Kovert Designs

@dvpmoller

@KovertDesigns

City University, London 23rd of April 2014

Making the Future

• Who is responsible

• Corporation vs. Startup

• Interaction with technology

Development

• Lean Startup

• Customer

• Iterations

• Fail fast

• Team

• Be open

Ideas

Build

Product

Measure

Data

Learn

Wearable Tech

• Been around for a while

• Electronic devices worn on the body • Rubber fitness bands

• Chunky smartwatches

• Medical, Security etc.

• Quantified Self • Data acquisition on aspects of a person's daily life

Wearable Tech

Natural Evolution

(not a revolution)

Reasons:

• Technology: smaller, better, lower consumption

• Consumers: more comfortable with technology

• Social: people are more (virtually) connected

• Addiction: people feel the need to be connected all the time

Wearable Tech

“The Wearable Tech market to ramp up from $3B to $50B in

the next 4 years”

- Credit Suisse

“2014 will be the year of Wearable Technology”

- Forbes

“Wearable Tech sales will reach 485m units by 2017”

- ABI Research

The next Big Thing!?

Wearable Tech

• 96% activity trackers

• 4% smartwatches and glasses

Wearable Tech Means that it CAN be worn…

But it needs be to what people WANT to wear!

• No point in making a functional object if

no one wants to wear it… we think there

is a GAP in the market

• Smartwatches look versatile, but are far

more complicated than simply using a

smartphone

• What was screen real estate becomes

limited body real estate

Market trends

• Fitness and health oriented

• Lots of new devices packed with features

• One-third of American consumers who have

owned a wearable product stopped using it within

six months

Wearable Tech

Wearable Tech

Market

• Apple & Samsung

• Crowdfunding

• Nobody knows what the customer wants

• So far, wearables have been developed by

engineers for engineers

WHY not WHAT

• Problem

• Focus is on What

• Why is the important part

The WHY - Social aspects

• States of life today

• 114 days a year

• ‘Digital detoxing’

• Overexposure • Depression, frustration, loneliness and insomnia

• Concentration, connection, conversation quality, short-term

memory, attention span and productivity

The HOW – Understanding Connectivity

• Understand the customer

• What is important

• How do they use the product

• To what level do they want to

be connected

• Electronics company and a fashion brand

• Smart jewellery, targeting women

• Watches and jewellery are still the biggest

wearable success stories ever

• We think technology should be beautiful,

discreet, seamless, in a word: covert!

…hence: KOVERT Designs.

The WHAT - Beautiful and functional accessories

Technology module • Vibration motor

• Accelerometer

Modular system

• We have different lifestyles and cultures

• The wearable product has to adapt to the user,

not vice versa.

Jewellery module • Ring

• Bracelet

• Necklace

+

First (vibration motor)

• Discrete notifications

• Filter

Second (accelerometer)

• Health and wellbeing monitoring

• Sleep monitoring

Digital detox

Quantified Self

Use case

Rings

Bracelets

Necklaces

• Limited body real estate

• Don’t compete with the smartphone

• Make it beautiful (jewellery)

• Make it versatile (modular)

• Reassess the role that technology plays in our

lives

• MAKE IT USEABLE!

Core beliefs

• Seamless experience

• “It works like magic”

• Digital detox

User interaction

Future of UX & UI

• Interaction with technology will change • Not just 2D, but 3D – gesture control

• We will use more of our bodies

• Endless possibilities

Questions?

Thank you!

www.KovertDesigns.com