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Social Media GameAloha Remix!

Beth KanterBeth’s Blog

Beth Kanter

Photo by Steve Goodman

http://beth.typepad.com

Profiles&

PresenceContent in

many places

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Sharing photos, bookmarks, videos,

and more

Conversations

network

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The Social Media

Game

Remix History

http://socialmedia.wikispaces.com/Social+media+game

David Wilcox

http://internet-fundraising.wikispaces.com/

Photo by Preetam Rai

Added “Situations” and Point System

The Aloha Remix!

Objective Cards

You are a tourism campaign that wants to use social media to attract more repeat visitors…

You are a Gourmet Made in Hawaii Food Company. You want to use social media to sell a new line of Maui Pineapple Salsa your e-commerce web site.

You are a nonprofit community center that delivers services to residents and generates income via an Internet Café that caters to tourists. You want to use social media to reach out to locals about your computer classes and to tourists who don’t want to unplug during their Aloha vacation.

People Cards

Who are they?Where on the social web will I find my audience?How do they use the social web?What are they talking about?What do they want?

Strategy Reference Cards

GenerateBuzzShare

Content

Listen

Participate

Community Building &

Social Networking

Social Media Strategy Building Blocks

5-10 hours per week

10-15 hours per week

20+ hours per week

How many hours per week does it take to do Social Media?

5-10 hours per weekListen

Participate

Spread BuzzShare Content

Community Building and Social Networking

Matching Tools, Strategy, Time

ListenParticipate

Community Building &

Social Networking

Less Time More time

5hr 10hr 15hr 20hr

ShareContent

GenerateBuzz

Pick Your Tools: You Only Get Ten Points!

Brian SolisTools …

Life is good, but shit happens …!

Situation Cards

Source: littleoslo.com - Blogpoly

Let’s Play!

1.Break into Small Groups w/ Leader – 5 min

2.Assign objectives – flesh out – 10 min

3.Identify Audience – 10 min

4.Strategy/Tools – 15 min

5.Situation – Revise Strategy – 10 min

6.Report Out – 30 min